Head of Media Monetisation, NA

Livewire; Vancouver; Remote; CAD 90,000 - 130,000; Full time

Job summary

A leading advertising firm in Vancouver seeks a Head of Media Monetization. You will drive revenue growth through strategic media activation and collaborate with partners across the gaming ecosystem. The ideal candidate has advanced programmatic expertise and a background in AdTech and gaming, ensuring campaign success and forging strong relationships. The role offers remote work and a flexible schedule.

Benefits

Remote working and flexible hours

Paid day off for your birthday

Team culture that empowers learning

Qualifications

• Advanced programmatic expertise with hands-on experience across DSPs and SSPs.
• Proven social campaign management across platforms like Meta and TikTok.
• Strong understanding of third-party tracking and measurement tools.
• Experience building and managing audiences across programmatic platforms.
• Excellent communication skills to articulate complex topics.
• Deep passion for gametech, AdTech, and marketing technology.
• Proven experience in a start-up or high-growth environment.
• Background in the gaming ecosystem with hands-on experience.

Responsibilities

• Lead the development and execution of a media activation strategy.
• Act as the go-to expert on media monetisation, supporting sales.
• Drive expansion of PMP deals while providing technical support.
• Collaborate to ensure campaign success and resolve issues.
• Build and maintain relationships to expand monetisation potential.
• Develop strategies using Gamer.ID to increase campaign performance.
• Manage and optimise campaigns while overseeing teams.
• Support internal knowledge sharing and improve operational processes.
• Manage end-of-month reconciliation and invoicing.

Skills

Advanced programmatic expertise

Proven social campaign management

Strong understanding of third-party tracking

Experience building and managing audiences

Excellent communication skills

Deep passion for gametech and AdTech

Proven experience in a start-up environment

Background in the gaming ecosystem

Job description

Head of Media Monetisation, NA

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Head of AdTech & Media Operations - Livewire

Who is Livewire?

Livewire is on track to become the world’s largest and most effective platform for in-game and around-the-game advertising solutions, doubling its revenue every year since inception.

As the single-entry point for the world’s largest brands to connect with gamers, Livewire seamlessly integrates brands into gaming environments—inside the game, around the game, and through immersive experiences—while partnering with the most loved and trusted game publishers.

Gaming is the next frontier of digital media consumption, a once in a generation revolution that is transforming the way audiences engage with content. As the world moves beyond passive viewing, clicks and scrolling to playing, interacting, and experiencing, Livewire is enabling brands to capture the attention of over 3 billion players globally—in a repeatable, measurable, and highly monetizable way.

Livewire is at the forefront of gaming's evolution, not just capitalising on the shift but leading it, defining new ways for brands to engage audiences where they play, interact, and transact.

What’s my new career opportunity?

As our Head of Media Monetization for North America, you’ll be the driving force behind Livewire's revenue growth in the digital realm. Your fluency in the tech that powers the gaming media ecosystem, from the publisher's toolkit to the ins-and-outs of demand-side platforms (DSPs), data management platforms (DMPs), and tagging technologies. You’ll be no stranger to the likes of YouTube, Facebook, TikTok, and Snapchat.

This role isn't just about tech—it's about making strategic moves. You’ll have the opportunity to seamlessly collaborate with the Livewire account team and take charge as the go-to contact for our gaming partners, publishers, DSPs, SSPs, and other demand sources in your region.

With your solid programmatic background, gained from stints at publishers, agencies, and ad tech vendors, means you’ll be able to work fluently with fellow pros using all the industry acronyms, but you’ll also be able to explain it all in business terms for everyone else. You’ll be at the forefront of the success of the media monetization vertical, driving growth and pushing Livewire's global expansions.

What will I be responsible for delivering?

• Lead the development and execution of a media activation strategy tailored to the NA market and aligned with Livewire objectives.
• Act as the go-to expert on media monetisation, supporting sales with technical insights and strategic solutions aligned with client goals.
• Drive expansion of PMP deals while delivering hands-on technical support across platforms and partners.
• Collaborate with teams and partners to ensure campaign success, resolve issues, and provide performance insights.
• Build and maintain relationships with offshore, partners and platforms to expand monetisation potential.
• Develop and execute strategies using Gamer.ID (audience product) to increase campaign performance.
• Manage and optimise campaigns hands-on while overseeing offshore teams and partners to ensure performance and delivery.
• Support internal knowledge sharing and help improve operational processes, QA standards, and team efficiency.
• Manage end-of-month reconciliation, invoicing, and cost tracking in partnership with the Finance team.

What do I need to bring?

Advanced programmatic expertise , with hands-on experience across leading DSPs and SSPs, and a strong grasp of the broader AdTech ecosystem.

Proven social campaign management , including strategy, execution, optimisation, and reporting across major platforms like Meta, TikTok, Snapchat, and YouTube.

Strong understanding of third-party tracking and measurement tools , with experience implementing and troubleshooting pixels, tags, and analytics platforms.

Experience building, managing, and activating audiences , including first-party, third-party, and custom segments across programmatic and social platforms.

Excellent communication skills , with the ability to clearly articulate complex technical topics to internal stakeholders and external partners.

Deep passion for gametech, digital media, AdTech, and marketing technology , with a commitment to staying current in a fast-evolving industry.

Proven experience in a start-up or high-growth environment , with a track record of building processes, workflows, and campaign management frameworks from the ground up.

Background in the gaming ecosystem - including hands-on experience with publishers, platforms, influencers, gaming content, media, and social.

What do I get from Livewire?

The rare opportunity to help support the transition of a scale up business into a global leader

Remote working, flexible hours and a commitment to work / life balance

Celebrate your birthday your way, every year, with a paid day off

Work with the world’s leading gaming brands, advertisers, talent and more

A team culture that empowers you through clear structure and autonomy, encourages learning and celebrates success

Change the face of gaming while also having fun on virtual monthly all team afternoons

Livewire fosters a high-performance, results-oriented culture that encourages entrepreneurial thinking and accountability. We want all of our team members to be setting the tone for excellence, collaboration, innovation and above all else action!

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Advertising

Industries

Advertising Services

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