Head of Marketing Technology

LastPass; Canada; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading password management company in Canada seeks a Head of Marketing Technology to enhance their marketing operations. The successful candidate will lead the MarTech strategy, drive data-driven marketing initiatives, and work closely with various teams. Ideal candidates should have extensive experience in B2C and B2B marketing technology, strong analytical skills, and excellent communication abilities. This role offers a competitive salary and flexible working conditions.

Benefits

Competitive compensation

Flexible Paid Time Off policies

Continuous learning and development opportunities

Remote work stipend

Home office setup support

Qualifications

• Experience developing and integrating MarTech stack.
• Hands-on expertise in CRM and marketing platforms.
• Proven experience in omni-channel customer journeys.

Responsibilities

• Define and execute technical strategy for MarTech.
• Enhance marketing effectiveness through data-driven insights.
• Lead and mentor a global team.

Skills

Technical leadership in B2C and B2B

Expertise in software development

Hands-on with marketing automation?

Strong analytical skills

Exceptional communication

Tools

Salesforce

Marketo

Adobe

PowerBI

Job description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

Curious about our products? Visit our websiteand try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for Head of Marketing Technology

LastPass’s Business Technology team is looking for a Head of Marketing Technology to lead and scale its marketing technology stack. This role will enable data-driven marketing strategies, enhance customer experiences, and optimize marketing operations through robust, scalable, and innovative technical solutions. The ideal candidate is a technical leader with a strong background in high velocity B2C and B2B business model with expertise in software development and marketing tools and a deep understanding of marketing operations.

About the team:

You will be joining the Business Technology (BizTech) team at LastPass. The team’s mission is to enable business growth through digital transformation, operational excellence and outstanding experiences for our employees and customers. As the technology and data backbone for all go-to-market teams and the wider company, BizTech thrives on innovation, collaboration, and delivering exceptional value.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will be working with a very cross-functional group of extremely talented and smart leaders from across BizTech, Marketing, Sales, Product, Marketing Analytics and more. You will be a key leader helping influence and contribute towards our company strategies

What are some of the exciting challenges you will be working on?

• Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth.
• Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy
• Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals.
• Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions.
• Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well-informed decisions when using them.
• Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity
• Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack
• Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders
• Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.

What does it take to work at LastPass?

• Experience in a role developing, integrating and architecting MarTech stack with Leadership experience in with B2C & B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc), CRM (ex: Salesforce) and global enrichment platforms (ex: ZoomInfo, Lusha, Cognism, etc).
• Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization.
• Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization.
• Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals.
• Strong analytical and problem-solving skills, with a focus on delivering business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices.
• Familiarity with APIs, ETL processes, and data pipelines.
• Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc.

Why LastPass?

• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support
• Remote work stipend to support your home office needs
• Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

Interested in building your career at LastPass? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Website

Most Recent Company *

Most Recent Title *

How did you hear about LastPass? * Select...

Please select the option that best describes how you first discovered us.

If you selected "Other," please specify:

Do you now or in the future require sponsorship for an employment visa? * Select...

Even though the position is advertised as remote, it is mandatory for all applicants to be based in the hiring country. Are you currently residing in the hiring country mentioned for the position you are applying for? * Select...

Interested in learning more about LastPass' products and services? Stay connected! * Select...

By selecting "Yes", you are indicating that you want to receive marketing communications from LastPass and its authorized sales partners regarding industry news and research, educational resources, and LastPass products and services. You agree to the processing of your personal data in accordance with the LastPass Privacy Notice. You can unsubscribe from marketing communications at any time.