Head of Marketing and Product Management - North America

Elby Professional Recruitment Inc; Cambridge; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing & Product Management Leader to drive market intelligence and optimize product lifecycle strategies across North America. This in-office role involves frequent travel and offers opportunities for professional growth, competitive compensation, and leadership development. Candidates should have 7+ years of experience and strong analytical skills to turn data into actionable strategies.

Benefits

Opportunities for professional growth and leadership

Qualifications

• 7+ years of experience in product management and marketing with a proven track record of success.
• Strong leadership and project management expertise with a hands-on approach.
• Exceptional analytical and presentation skills.

Responsibilities

• Lead market research, identifying customer needs and tracking competitive offerings.
• Develop and oversee product launch plans, defining target segments and pricing.
• Design and execute multi-channel marketing campaigns leveraging digital platforms.

Skills

Leadership

Analytical Skills

Project Management

Communication

Collaboration

Digital Marketing

Education

Advanced degree in Marketing, Communications, or related field

Tools

Performance Reporting

SAP

Job description

Shape the Future as a Marketing & Product Management Leader

An exciting opportunity for a strategic and data-driven marketing and product management professional to lead market intelligence, sales enablement, and product lifecycle strategies across North America. This in-office role requires frequent travel and occasional international engagement.

What’s offered :

Competitive compensation

Opportunities for professional growth and leadership

Drive Innovation as Head of Marketing & Product Management. Interested and qualified candidates, please apply today or email Christine, quoting job #6578. We appreciate all applicants' interest; however, only those under consideration will be contacted.

Responsibilities :

Market & Competitive Intelligence : Lead market research, identifying customer needs and tracking competitive offerings to optimize strategic positioning.

Sales Enablement : Equip sales teams with the tools, training, and materials necessary to effectively communicate product value to key accounts.

Go-to-Market Strategy : Develop and oversee product launch plans, defining target segments, pricing, success metrics, and cross-functional coordination.

Product Optimization : Utilize data and customer feedback to refine product features, drive enhancements, and manage the full product lifecycle.

Campaign Management : Design and execute multi-channel marketing campaigns, leveraging digital platforms, events, and ABM strategies to drive engagement.

Brand & Content Management : Ensure consistent product positioning, develop sales and marketing collateral, and manage content creation to support marketing initiatives.

Qualifications :

Advanced degree in Marketing, Communications, or a related field preferred

7+ years of experience in product management and marketing with a proven track record of success

Strong leadership and project management expertise with a hands-on approach

Exceptional analytical and presentation skills, turning data into actionable strategies

Proficiency in performance reporting, analytics, and digital marketing initiatives

Experience working with major retailers and industrial B2B players is an asset

Knowledge of SAP material master data, pricing structures, and GS1 compliance preferred

Strong communication, collaboration, and intercultural skills

Frequent travel required across North America with occasional international travel