Head of Marketing

Musaffa; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

Musaffa, a leading fintech company, seeks a Head of Marketing to shape strategic vision and spearhead growth initiatives globally. The role involves leading a talented team, crafting resonant brand narratives, and managing integrated marketing campaigns. Ideal candidates will possess extensive marketing experience, particularly in fintech or high-growth environments, and demonstrate a strong ability to engage multicultural audiences. This position offers a competitive salary, career growth opportunities, and participation in the Employee Stock Ownership Plan after proven performance.

Benefits

Equity and ESOP opportunities

Mission-driven work

Career growth and leadership

Collaborative team

Qualifications

• 10+ years of marketing experience with at least 5 years in senior leadership roles.
• Proven track record in building growth engines from $0 to scale.
• Experience managing multiple projects simultaneously.

Responsibilities

• Own and drive the global marketing strategy aligned with business OKRs.
• Lead a world-class marketing team and integrated campaigns.
• Support investor-facing communication during funding rounds.

Skills

Digital tools mastery

Exceptional storytelling

Team-building

Decision-making

Understanding multicultural audiences

Education

Bachelor’s degree

MBA

Tools

Google Analytics

HubSpot

Meta Ads

Job description

This range is provided by Musaffa. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$90,000.00 / yr - CA$120,000.00 / yr

Direct message the job poster from Musaffa

Human Resources Generalist at Musaffa | Global Talent Acquisition | People and Culture | Performance Metrics | Employee Life Cycle Management

Reports To : Chief Executive Officer (CEO)

Department : Marketing

About Musaffa

Musaffa is a US-based Islamic fintech powerhouse transforming Shariah-compliant investing globally. With over four years of innovation, we serve a thriving community of 523,000+ users across 200+ countries, offering advanced tools for halal investment screening and research.

As one of the most visited platforms in Shariah-compliant capital markets, we’re building a cutting-edge Shariah-compliant trading platform to provide seamless, ethical, and transparent investment opportunities.

At Musaffa, we don’t just hire employees, we seek visionary partners and bold innovators who share our ambition to transform Musaffa into one of the most visited and impactful platforms in the global fintech industry. Together, we’re not just building a company; we’re shaping the future of halal investing.

Role Overview

As Head of Marketing at Musaffa, you’ll shape the strategic vision behind our brand, spearhead growth initiatives, and elevate customer engagement across global markets. You’ll lead a dynamic team, craft meaningful narratives, and drive integrated campaigns that balance creativity with data-driven insight.

Key Responsibilities

• Own and drive the global marketing strategy aligned with business OKRs Lead integrated campaigns across digital, content, performance, SEO, partnerships, and PR.
• Build and lead a world-class marketing team.
• Oversee brand storytelling and positioning that resonates with a multicultural global audience.
• Collaborate closely with Product, Engineering, and Growth teams to ensure messaging consistency.
• Manage marketing analytics, budget allocation, and channel performance.
• Support investor-facing communication during funding rounds or product launches.
• Champion ethical finance and help define Musaffa’s role in the future of Islamic investing.

Qualifications

• Bachelor’s degree, MBA is a plus
• 10+ years of marketing experience with at least 5 years in senior leadership roles, ideally in fintech, SaaS, or high-growth startups
• Proven track record building growth engines from $0 to scale including user acquisition, brand development, and retention strategies.
• Mastery of digital tools (e.g. Google Analytics, HubSpot, Meta Ads) and growth stack fluency.
• Deep understanding of multicultural audiences, with bonus points for global or emerging markets experience.
• Exceptional storytelling, team-building, and decision-making skills.
• A deep respect for faith-based finance, ethical investing, and building trust with underserved financial communities.
• Experience owning or contributing to investor-facing marketing, equity crowdfunding, or product launches is a plus.
• Comfortable navigating ambiguity and building solutions with limited resources.
• Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively.
• Experience driving cross-functional teams toward a project goal.
• Strong teamwork skills, including high engagement with sales and account management, and coordination with global teams.

Why Join Musaffa?

• Mission-Driven Work : Be part of a global movement to build a riba-free financial future.
• Career Growth and Leadership : Take ownership of high-impact growth initiatives and advance in a fast-moving environment.
• Learning & Impact : Shape user engagement and sales strategy in a fast-paced, high-growth environment.
• Equity and ESOP Opportunities : Eligible candidates will have the opportunity to participate in Musaffa’s Employee Stock Ownership Plan (ESOP) after demonstrating proven performance.
• Passionate Team : Join a collaborative, global team solving meaningful problems.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Sales, and Management

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