Head of Marketing

NDI (Northern Digital Inc.); Ontario; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

Join a leading company in medical technology as the Head of Marketing at NDI. This pivotal role is responsible for building a world-class marketing function, driving business growth and brand development through a comprehensive strategy, innovative campaigns, and collaboration across teams.

Benefits

Company-wide bonus program

Competitive salary and retirement plan match

Employee stock purchase plan

Flexible hybrid work model

3 weeks’ vacation plus holiday shutdown

Professional development opportunities

Qualifications

• 10+ years of experience in commercial / marketing leadership roles, preferably in medical technology.
• Proven track record of building and leading high-performing teams.
• Experience in upstream product marketing and downstream commercialization.

Responsibilities

• Develop and implement a comprehensive global marketing strategy.
• Align marketing efforts with commercial objectives to enhance customer engagement.
• Establish key performance indicators (KPIs) to measure marketing impact.

Skills

Communication

Marketing Analytics

Cross-functional Collaboration

Education

Bachelor's degree in marketing, business, or a relevant field

MBA preferred

Tools

CRM

Automation tools

Job description

Join to apply for the Head of Marketing role at NDI (Northern Digital Inc.)

Continue with Google Continue with Google

Join to apply for the Head of Marketing role at NDI (Northern Digital Inc.)

At NDI, our mission is built around using our measurement technologies to improve medical procedures and patients’ lives. This requires product innovation that is achieved through fostering collaboration, trust, and strong relationships. At NDI, you will work with talented people who are ready and willing to push their limits in an environment where learning and exploring new ways of doing things is valued as much or more than experience. We are proud of our heritage, culture and international growth over the past 41 years and are honoured to be a valued partner with the world’s leading medical companies.

There's never been a better time to join NDI - The world leader in tracking technology – Join Us!

Role Summary :

The Head of Global Marketing will play a pivotal role in building and establishing a world-class marketing function within NDI. This leader will be responsible for setting the strategic direction, defining the core marketing capabilities, and ensuring marketing is a key driver of business growth and commercial success. With a focus on downstream commercialization and brand development, this role will build the foundation of our marketing strategy, align global efforts, and ensure seamless collaboration with sales, product management, clinical applications, and leadership teams.

Scope of Responsibilities :

• Develop and implement a comprehensive global marketing strategy that supports business growth and strengthens our brand position in the medical technology / navigation space.
• Establish and lead the marketing department, defining the structure, capabilities, and processes needed for success.
• Align marketing efforts with commercial objectives to enhance customer engagement, sales enablement, and revenue generation.

Brand & Market Positioning

• Ensure consistent messaging and branding across all customer touchpoints, including digital, print, events, and sales materials.
• Oversee the development of marketing collateral, digital campaigns, and thought leadership content that reinforces the company’s value proposition.

Product & Commercial Marketing

• Establish the marketing fundamentals, including market analysis, customer insights, and product positioning for existing products, as well as downstream commercialization : go-to-market strategies, sales enablement, and demand generation.
• Lead global marketing initiatives to drive adoption, customer loyalty, and competitive differentiation.

Go-to-Market Execution

• Optimize marketing channels, including digital marketing, trade shows, social media, and partnerships.
• Support field sales teams with targeted campaigns, sales tools, and competitive insights.

Metrics, Insights & Continuous Improvement

• Establish key performance indicators (KPIs) to measure marketing impact and ROI.
• Utilize data-driven insights to refine strategies, optimize campaign performance, and enhance customer engagement.
• Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a competitive edge.
• Demonstrates the ability to identify key issues, inspire team engagement, and foster a sense of ownership and collaboration.
• Effectively plans and prioritizes work to manage multiple initiatives and meet critical deadlines.
• Promotes ongoing growth and development, taking responsibility for nurturing talent and preparing the team for future business needs.

Education and Professional Qualifications :

• Bachelor's degree in marketing, business, or a relevant scientific / engineering field; MBA preferred.
• 10+ years of experience in commercial / marketing leadership roles, preferably in medical technology, healthcare, or B2B technology sectors.
• Proven track record of building and leading high-performing teams from inception.
• Experience in both upstream product marketing and downstream commercialization, preferably in the medical technology / medical device space.

Desired Characteristics / Additional Assets :

• Excellent communication skills with the ability to translate complex strategies into clear, actionable plans.
• Data-driven mindset with proficiency in marketing analytics, CRM, and automation tools.
• Ability to collaborate cross-functionally and influence key stakeholders across the organization.

Why Choose NDI :

• Company-wide bonus program and annual salary reviews.
• Competitive salary with a Registered Retirement Savings Plan match of up to 4%.
• Employee stock purchase plan.
• It is common in many positions to work in a hybrid model, where flexibility and autonomy are supported by a combination of remote and in-office work.
• Starting at 3 weeks’ vacation plus a company-wide Holiday shut-down in December.
• Employee social and engagement events throughout the year.
• Subsidized professional development and training opportunities.
• A Waterloo Region 2025 Top Employer.
• Growing global company with offices in Waterloo, Vermont, Germany, and Hong Kong.
• Close to GRT and ION stops with free on-site parking.

Being a Part of our Team :

When you walk through our doors, you will find an open-concept office that promotes collaborative teamwork and fresh ideas. We enjoy tackling new challenges and developing new pathways to serve our customers. We are looking for innovative, hard-working individuals who don’t see this as just a job, but as a career choice. If this sounds like you, our HR team would love to hear from you.

We thank all candidates for their interest in joining NDI; however, only candidates invited for an interview will be contacted. Agency calls will not be accepted. For more information about NDI and this position, please visit our website : www.ndigital.com.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Medical Equipment Manufacturing

Referrals increase your chances of interviewing at NDI (Northern Digital Inc.) by 2x

Sign in to set job alerts for “Head of Marketing” roles.

Assistant Vice President, National Service Support & Delivery

Business Development Consultant, Advice Canada

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.