Head of Marketing

Bitcoin Well; Edmonton; On-site; CAD 80,000 - 130,000; Full time

Job summary

Bitcoin Well is seeking a Head of Marketing to lead its marketing team with a focus on community-driven growth. The successful candidate will craft strategies for customer acquisition, guard brand integrity, and ensure alignment with Bitcoin values. A strong understanding of Bitcoin culture and previous success in growth marketing is essential for this role.

Qualifications

• Deep understanding of Bitcoin culture and ethos.
• Experience in community and growth marketing.
• Proven leadership skills with a focus on internal team development.
• Ability to thrive in fast-moving, startup environments.

Responsibilities

• Lead and organize the existing marketing team.
• Develop and execute growth strategies aligned with company values.
• Oversee brand consistency and tone in all marketing efforts.
• Manage analytics, advertising, and social media initiatives.

Skills

Community-driven marketing

Strategic planning

Leadership

Organizational skills

Job description

Role overview:

Bitcoin Well is hiring a bitcoiner to lead our Marketing team. This freedom maxi will craft and take ownership of the growth and awareness initiatives at Bitcoin Well.

The Head of Marketing role is ideal for someone who loves community-driven growth, understands Bitcoin culture, and can balance strategy with hands-on execution. You will be responsible for crafting the strategy and leading the existing 3-man team to execute it.

Who is Bitcoin Well?

Bitcoin Well is a publicly traded Canadian Bitcoin company; established in 2013.

We started with Bitcoin ATMs in 2014. Today we operate over 160 Bitcoin ATMs across Canada. In 2022 our focus moved from actively growing our ATM network to building and growing the Bitcoin Portal. The Bitcoin ATM network continues to empower our privacy focused initiatives on the Bitcoin Portal in Canada.

The Bitcoin Portal is a bitcoin-only platform that empowers people to replace their bank account with bitcoin in self custody. Our non-custodial platform allows Canadians to buy and sell bitcoin while also using bitcoin to pay their bills and send money to friends; all with their personal bitcoin wallets.

We expanded the Bitcoin Portal to all 50 states in the USA in 2024 and are now building out these same services in the USA. One day, the entire world will be able to replace their bank with Bitcoin Well - but we need your help to make that happen.

What are our expectations of the role?

• Lead the team - Provide leadership and grow strengths to the existing three-person marketing team. Keeping them focused, organized, and effective.
• Refine & execute strategy - Develop and implement strategies that align with our Bitcoin maximalist values and platform.
• Guard the brand - Help us maintain and follow our brand guide and strategy. Ensure our tone of voice and visuals are consistent across all initiatives.

Drive Growth

• Customer acquisition to the Bitcoin Portal. This will include strategies that emphasize community, affiliates, and organic growth.
• Lead generation for Bitcoin Well Infinite; our white-glove service offering for large transactions (OTC)
• Maintain KPIs for the Bitcoin ATM network.

Manage Key Marketing Functions:

• Oversee analytics gathering and reporting.
• Lead conference and event planning to grow our presence in target geographies.
• Manage advertising initiatives (with a focus on community-first approaches, not just PPC).
• Maintain and build on our social media and content strategy including educational initiatives, webinars, SEO and email marketing.
• Iterate quickly. Work with fast feedback loops, test strategies, and adjust based on real-time data.

Who is the ideal candidate?

• Bitcoiner - You deeply understand Bitcoin culture and ethos. You’re not just marketing Bitcoin - you are Satoshi (Craig Wright need not apply).
• Experience in Community & Growth Marketing - You’ve successfully grown brands through community-driven strategies, affiliates, and organic marketing. Experience in fintech/bitcoin is an asset, but not a requirement.
• A Leader - You are conscious about the “next generation” of our business and preparing our existing team members to scale within the organization.
• Startup & Scrappy Mindset - You thrive in fast-moving environments, comfortable with quick pivots and experimentation.
• Strong Organizational Skills - You can keep a team on task and focused, ensuring high-impact execution.

If you are passionate about our mission to Enable Independence and have the qualifications we have listed above, please apply!