Head of Marketing

The New Network; British Columbia; Remote; CAD 120,000 - 150,000; Full time

Job summary

A B2B software company is seeking a Head of Marketing to lead the global marketing strategy across brand and demand generation. The ideal candidate will have senior-level experience in SaaS marketing, a proven ability to deliver measurable results, and strong analytical skills. This role involves developing global campaigns, managing a marketing team, and collaborating with executives to drive commercial growth across regions.

Benefits

Opportunity to lead a global function

Support for commercial growth across regions

Qualifications

• Senior-level experience leading B2B SaaS marketing functions.
• Track record of delivering measurable results.
• Experience engaging with senior leadership and Boards.
• Confident communicator with executive presence.
• Experience managing global or distributed teams.

Responsibilities

• Build and lead the global marketing strategy.
• Lead integrated campaigns across multiple channels.
• Develop performance metrics and lead reporting.
• Manage a small global marketing team.
• Align marketing with business goals and collaborate with executives.

Skills

B2B SaaS marketing experience

Analytical skills

Communication skills

Leadership and team development

Experience with CRM and marketing tools

Tools

CRM

Marketing automation tools

AI platforms

Job description

Our client is a B2B SaaS company operating across North America and APAC, with a strong presence in both markets and a proven product used by leading organizations in the construction industry. As they continue to expand globally, they’re hiring a Head of Marketing to lead strategy, execution, and team development across all regions.

This is a senior, high-impact role for a marketing leader who brings both strategic perspective and operational depth, and who is ready to build a globally aligned function that drives measurable business outcomes.

What You’ll Do

Marketing Strategy & Planning

• Build and lead the global marketing strategy across brand, demand generation, and customer programs
• Develop the annual marketing plan, including budgets, campaign priorities, and performance goals
• Define key metrics and lead reporting and attribution in close alignment with Sales, Product, and Customer Success

Campaigns & Execution

• Lead integrated campaigns across digital, content, events, email, and PR
• Ensure global consistency while tailoring messaging for local markets
• Manage the marketing tech stack (CRM, automation, AI tools) to support scale and efficiency

Team & Partner Leadership

• Lead and develop a small global team with a strong focus on performance, growth, and collaboration
• Manage agency relationships and align external partners with internal goals

Cross-Functional & Executive Collaboration

• Work closely with Sales and Product to align messaging, priorities, and pipeline strategy
• Partner with the executive team to ensure marketing is integrated with business goals
• Represent marketing performance in leadership and board-level conversations

Brand & Thought Leadership

• Evolve the brand and voice across channels and regions
• Lead thought leadership and content programs to build market presence and credibility
• Strengthen relationships with media, partners, and industry influencers

What You Bring

• Senior-level experience leading B2B SaaS marketing functions across brand, demand gen, and customer programs, ideally in global markets
• A track record of delivering measurable results, supported by strong analytical skills and fluency in attribution, reporting, and data-led decision making
• Proven ability to build and execute marketing plans from the ground up - strategic in thinking and hands-on in execution
• Confident communicator with executive presence and experience engaging with senior leadership, Boards, and cross-functional partners across Sales, Product, and Customer Success
• Experience managing global or distributed teams, agency partners, and high-impact marketing programs at scale
• Deep familiarity with modern marketing tools, including CRM, automation, analytics, and AI platforms - with a clear understanding of how to leverage AI across content, workflows, and performance

Nice to Have

• Experience in construction tech or marketing to technical buyer personas
• Familiarity with both North American and APAC markets

This is an opportunity to lead a global marketing function at a company with strong momentum, building the strategy, team, and infrastructure to support commercial growth across multiple regions.