Head of Growth

Midnite; Toronto; On-site; CAD 180,000 - 260,000; Full time

Benefits offered by this job

24 days off

3% RRSP match

Health benefits (Manulife)

Early-stage Canada expansion

Job summary

Midnite is seeking a Head of Growth for Canada to own the strategy and execution of its Canadian casino business. This leadership role will build and scale the Canadian Growth function by leveraging Midnite’s capabilities, technology and standards, reporting to the Canada Leadership Team.

You will translate Canada strategy into an integrated plan, combining performance marketing with brand building. Strong commercial judgement and ability to lead cross-functional teams are essential, with

Qualifications

• Direct, hands-on experience in growth marketing at director/senior-director level.
• Deep understanding of acquisition, player value, payback, retention, cross-sell and economics.

Responsibilities

• Own the Canadian market growth strategy and integrated annual/quarterly plans.
• Define how investments should be deployed across media, bonuses, and incentives.
• Oversee data-driven media investment and optimization.
• Align Brand, Media, CRM and Affiliates around Canada priorities and KPIs.
• Partner with Canada GM, Product, Commercial and central teams on GTM plans.
• Balance short-term acquisition with brand development, retention and cross-sell.
• Own Growth narrative and connect channel activity to P&L outcomes.
• Build and develop a high-performing Canadian Growth team within a global Growth organisation.

Skills

Performance marketing

Media investment

Attribution

Marketing mix modelling

Platform measurement

Brand building

Team leadership

Commercial judgement

Job description

Why Midnite?

Midnite is a next-generation sports betting and gaming platform built for a new wave of players.

We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today.

Over 400,000 players have already made the move, and we’re only just getting started.

We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading.

Not your grandad’s bookie.

The Role

Title: Head of Growth

Location: Toronto - in office

Vacancy status: This posting is for a new role and is not an existing vacancy.

The Head of Growth - Canada will own the strategy and execution required to grow Midnite’s Canadian casino business. This leader will build and scale the Canadian Growth function by leveraging Midnite’s central capabilities, expertise, technology and standards.

As the single point of accountability for Growth on the Canada Leadership Team, you will translate the Canada strategy and P&L into an integrated Growth plan. You will combine hands-on performance marketing with brand building, customer value and cross-functional leadership across Midnite’s central capabilities.

This is a highly accountable, hands-on leadership role for a marketer who is committed to winning with integrity, building a strong brand, developing a high-performing team and translating strategy into execution.

You will:

• Own the Canadian market and brand Growth strategy and integrated annual and quarterly plan.

• Recommend how the approved investment envelope should be deployed across media and player bonuses/incentives.

• Stay personally close to flexible, data-driven media investment and optimization.

• Align Brand, Media, CRM and Affiliates around shared Canadian priorities and KPIs.

• Partner with the Canada GM, Product, Commercial and central teams on a locally relevant go-to-market plan.

• Balance short-term acquisition with brand development, retention, cross-sell and long-term player value.

• Own the Canada Growth performance narrative and connect channel activity to P&L outcomes.

• Build and develop a high-performing Canadian Growth team while working within one global Growth organisation.

The next Midniter:

• You are a director or senior-director-level performance marketer with deep, hands-on experience deploying and optimizing media investment.

• You understand acquisition, player value, payback, retention, cross-sell and marketing economics.

• You have direct experience with attribution, marketing mix modelling and platform measurement.

• You can expand a performance-led engine into differentiated brand building over time.

• You bring strong commercial judgement and can allocate investment using player value, incrementality and marginal return.

• You have built teams and can align senior stakeholders and specialists without relying on hierarchy.

• You have a strong understanding of the audiences we’re looking to reach in Canada and the media landscape in which we operate, and are comfortable working from our Toronto office.

• Gaming experience is preferred; fintech or another regulated consumer-technology background is also relevant.

Winnings

• 24 days off, with Canadian national holidays counted separately.

• 3% RRSP match from day one - we start investing in your future immediately.

• Full Manulife health benefits including dental, vision, life insurance, income protection, and an EAP, from day one

• We're early in Canada, and our benefits will keep getting better as we scale.

At Midnite, we’re committed to creating equal opportunities for everyone. We actively strive to build balanced teams that reflect the diversity of our communities, including ethnic minorities, people with disabilities, the LGBTQIA+ community, and all genders.

We aim to provide an inclusive and supportive interview experience for all candidates. If you require any reasonable adjustments, please let us know in advance so we can ensure you feel comfortable and set up for success.

We use artificial intelligence within our applicant tracking system to assist with reviewing applications.