Head of Global Marketing

NDI; Waterloo; Hybrid; CAD 100,000 - 160,000; Full time

Job summary

NDI, a leader in medical technology, is seeking a Head of Global Marketing to drive strategic marketing initiatives. This role involves establishing a world-class marketing function, building brand recognition, and enhancing customer engagement to support business growth. The ideal candidate possesses over 10 years of commercial marketing experience, coupled with strong leadership skills.

Benefits

Generous employer-paid benefits package

Company-wide bonus program

Competitive salary with 4% RRSP match

Employee stock purchase plan

Starting at 3 weeks’ vacation

Subsidized professional development

Qualifications

• 10+ years of experience in commercial/marketing leadership roles.
• Proven track record of building and leading high-performing teams.
• Experience in both upstream product marketing and downstream commercialization.

Responsibilities

• Develop a comprehensive global marketing strategy.
• Align marketing efforts with commercial objectives.
• Optimize marketing channels including digital marketing and trade shows.

Skills

Communication

Data-driven mindset

Collaboration

Education

Bachelor's degree in marketing, business, or a relevant field

MBA

Tools

Marketing analytics tools

CRM systems

Automation tools

Job description

At NDI, our mission is built around using our measurement technologies to improve medical procedures and patients’ lives. This requires product innovation that is achieved through fostering collaboration, trust, and strong relationships. At NDI, you will work with talented people who are ready and willing to push their limits in an environment where learning and exploring new ways of doing things is valued as much or more than experience. We are proud of our heritage, culture and international growth over the past 41 years and are honoured to be a valued partner with the world’s leading medical companies.

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Role Summary:

The Head of Global Marketing will play a pivotal role in building and establishing a world-class marketing function within NDI. This leader will be responsible for setting the strategic direction, defining the core marketing capabilities, and ensuring marketing is a key driver of business growth and commercial success. With a focus on downstream commercialization and brand development, this role will build the foundation of our marketing strategy, align global efforts, and ensure seamless collaboration with sales, product management, clinical applications, and leadership teams.

Scope of Responsibilities:

Marketing Strategy & Leadership

• Develop and implement a comprehensive global marketing strategy that supports business growth and strengthens our brand position in the medical technology/navigation space.
• Establish and lead the marketing department, defining the structure, capabilities, and processes needed for success.
• Align marketing efforts with commercial objectives to enhance customer engagement, sales enablement, and revenue generation.

Brand & Market Positioning

• Ensure consistent messaging and branding across all customer touchpoints, including digital, print, events, and sales materials.
• Oversee the development of marketing collateral, digital campaigns, and thought leadership content that reinforces the company’s value proposition.

Product & Commercial Marketing

• Establish the marketing fundamentals, including market analysis, customer insights, and product positioning for existing products, as well as downstream commercialization: go-to-market strategies, sales enablement, and demand generation.
• Lead global marketing initiatives to drive adoption, customer loyalty, and competitive differentiation.

Go-to-Market Execution

• Optimize marketing channels, including digital marketing, trade shows, social media, and partnerships.
• Support field sales teams with targeted campaigns, sales tools, and competitive insights.

Metrics, Insights & Continuous Improvement

• Establish key performance indicators (KPIs) to measure marketing impact and ROI.
• Utilize data-driven insights to refine strategies, optimize campaign performance, and enhance customer engagement.
• Stay ahead of industry trends, competitor activities, and emerging technologies to maintain a competitive edge.

Team Leadership & Development

• Demonstrates the ability to identify key issues, inspire team engagement, and foster a sense of ownership and collaboration.
• Effectively plans and prioritizes work to manage multiple initiatives and meet critical deadlines.
  Promotes ongoing growth and development, taking responsibility for nurturing talent and preparing the team for future business needs.

Education and Professional Qualifications:

• Bachelor's degree in marketing, business, or a relevant scientific/engineering field; MBA preferred.
• 10+ years of experience in commercial/marketing leadership roles, preferably in medical technology, healthcare, or B2B technology sectors.
• Proven track record of building and leading high-performing teams from inception.
• Experience in both upstream product marketing and downstream commercialization, preferably in the medical technology/medical device space.

Desired Characteristics/Additional Assets:

• Excellent communication skills with the ability to translate complex strategies into clear, actionable plans.
• Data-driven mindset with proficiency in marketing analytics, CRM, and automation tools.
• Ability to collaborate cross-functionally and influence key stakeholders across the organization.

Why Choose NDI:

• Generous employer-paid benefits package.
• Company-wide bonus program and annual salary reviews.
• Competitive salary with a Registered Retirement Savings Plan match of up to 4%.
• Employee stock purchase plan.
• It is common in many positions to work in a hybrid model, where flexibility and autonomy are supported by a combination of remote and in-office work.
• Starting at 3 weeks’ vacation plus a company-wide Holiday shut-down in December.
• Employee social and engagement events throughout the year.
• Subsidized professional development and training opportunities.
• A Waterloo Region 2025 Top Employer.
• Growing global company with offices in Waterloo, Vermont, Germany, and Hong Kong.
• Close to GRT and ION stops with free on-site parking.

Being a Part of our Team:

When you walk through our doors, you will find an open-concept office that promotes collaborative teamwork and fresh ideas. We enjoy tackling new challenges and developing new pathways to serve our customers. We are looking for innovative, hard-working individuals who don’t see this as just a job, but as a career choice. If this sounds like you, our HR team would love to hear from you.

We thank all candidates for their interest in joining NDI; however, only candidates invited for an interview will be contacted. Agency calls will not be accepted. For more information about NDI and this position, please visit our website: www.ndigital.com.