Head of Digital Media - Global

Deciem Beauty Group Inc.; Toronto; Hybrid; CAD 150,000 - 200,000; Full time

Job summary

A leading beauty company in Toronto is seeking a Head of Digital Media to manage and define their global paid media strategy. In this hybrid role, you will lead a team and be responsible for optimizing media budgets and ensuring cohesive strategies across multiple markets. Ideal candidates will have over 8 years of experience in performance marketing and a proven record in managing large budgets.

Benefits

Generous vacation and personal days

Six months paid parental leave

Four weeks work-from-anywhere flexibility

Dog-friendly office

Access to mental health resources

Qualifications

• 8+ years in global digital paid media leadership in DTC/retail environments preferred.
• Deep expertise in managing large budgets and driving ROI.
• Proficiency in performance marketing.

Responsibilities

• Develop and execute global paid media strategy for multiple brands.
• Manage substantial global media budget and optimize performance.
• Lead external paid media agencies and internal teams for alignment.

Skills

Global digital paid media leadership

Paid media strategies for DTC and major retailers

Proficiency in Google Ads, Meta Ads, TikTok

Experience with Customer Data Platforms (CDPs)

Strong analytical skills

Tools

Google Ads

Meta Ads

TikTok

Job description

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands. It is an industry disruptor with a science-first approach to innovation. Co-founded in 2013 by the late Brandon Truaxe and Nicola Kilner, DECIEM aims to revolutionize the beauty industry through authenticity, transparency, kindness, creativity, diversity, and respect.

We are growing rapidly and are seeking a passionate leader to join our team!

WHAT WE’RE LOOKING FOR

The Head of Digital Media - Global will be a key leader responsible for defining and executing DECIEM's global paid media strategy for brands like The Ordinary and NIOD. We're looking for a strategic visionary with expertise in performance marketing, a passion for innovation, and a proven track record of driving ROI across diverse global markets. The role involves leading a high-performing team, managing agency and regional partnerships, and optimizing our global digital footprint.

This is a hybrid role based two days a week at our Liberty Village, Toronto office.

WHAT YOU’D BE DOING IN THIS ROLE

• Develop and execute the paid media strategy (search, social, display, video, programmatic) across 7 global DTC markets.
• Establish governance with regional brand directors, influencing paid media strategies for key retailers (e.g., Sephora, Ulta, Amazon) and ensuring cohesive global initiatives.
• Build and maintain a fully optimized, multi-language global paid digital media presence, considering performance, cultural nuances, and market dynamics.
• Manage a substantial global media budget, adjusting based on performance insights and market needs.
• Implement rigorous tracking, reporting, and continuous improvement strategies on key metrics like ROAS, CLTV, CPA, CVR, and Revenue.
• Foster a culture of A/B testing and experimentation across audiences, creative, messaging, and platforms.
• Collaborate with platform partners, creative teams, and brand teams to ensure seamless alignment and leverage advanced CDP capabilities for personalized messaging.
• Lead external paid media agencies, setting performance expectations, overseeing execution, and managing budgets.
• Build relationships with senior leaders across various teams to optimize customer flows and search performance.
• Identify and evaluate emerging media channels, technologies, and industry best practices; lead test pilots and market expansion initiatives.

SKILLS AND QUALIFICATIONS

• 8+ years in global digital paid media leadership, managing large budgets and ROI in fast-paced DTC/retail environments (beauty/CPG preferred).
• Deep expertise in paid media strategies for DTC and major retailers, understanding channel dynamics.
• Proficiency in platforms like Google Ads, Meta Ads, TikTok, and programmatic advertising.
• Experience with Customer Data Platforms (CDPs) for messaging and personalization.
• Strong analytical skills with the ability to translate data into actionable insights and drive continuous testing and improvement.

WHAT YOU’LL BE GAINING

Joining DECIEM offers numerous benefits, including:

• Generous vacation, personal days, and additional time off for volunteering, voting, and celebrations.
• Six months paid parental leave (for all genders).
• Four weeks of work-from-anywhere flexibility annually.
• Hybrid work model where applicable.
• Summer Fridays—early leave at 1 pm during summer.
• A dog-friendly office environment.
• Access to mental health resources and development programs like LinkedIn Learning.
• Product discounts for you, family, and friends.

OUR VALUES AND COMMITMENTS

We are a people-first company guided by core values:

• Do the right thing
• Respect small things
• Be the future

We have received awards such as the CEW Achiever Award and recognition as a sustainable brand. Our sustainability efforts focus on climate change, waste management, responsible sourcing, and water conservation. We also support social impact through the Good Fund and are committed to diversity, equity, and inclusion (DEI).

WANT TO JOIN US?

If you're excited about this opportunity, please send us your resume. Only shortlisted candidates will be contacted. Thank you for considering a career with DECIEM!