Head of Demand Marketing

KEV Group; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

Join a leading company in the education sector as the Head of Demand Marketing. You will strategize and implement marketing initiatives aimed at increasing awareness and revenue, while leading a skilled team and optimizing operational budgets. This role directly influences KEV Group’s growth and availability of necessary resources within K-12 public education.

Benefits

Hybrid work environment

Meaningful and purpose-driven work

Opportunities for growth

Qualifications

• 8+ years of progressive marketing experience.
• 3 years leading demand generation teams.
• Track record of driving pipeline and revenue growth.

Responsibilities

• Develop and execute demand generation programs.
• Lead a talented demand generation team.
• Optimize budget allocations for maximum ROI.

Skills

Demand generation

Strategic marketing

Digital marketing

Lead nurturing

Multi-channel campaigns

Budget management

Education

8+ years in marketing

Experience in B2B SaaS

Education or government sector marketing

Tools

Salesforce

Pardot

ABM technology

Job description

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KEV Group is an enterprise SaaS company that provides an all-in-one activity fund management solution for K-12 schools. By seamlessly integrating and automating all fee management processes, our SchoolCash platform provides real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile these funds. Parents benefit from an easy-to-use solution that offers convenience and supports all payment types. More than 26,000 schools across North America rely on our solutions to manage over $4 billion in activity funds annually.

The company is headquartered in Toronto with offices in Cambridge, ON and across the U.S., KEV is a portfolio company of Five Arrows. With over €10 billion of assets under management (AUM), the corporate private equity business of Five Arrows invests in companies with highly defensible market positions, strong management teams, and growth-based business models.

Why Join KEV?

• Work in an industry that benefits children, parents and schools
• Do meaningful and purpose-driven work, and make a real impact
• Join a quickly growing organization with real opportunity for learning and growth
• Passionate and accessible leadership team that cares about people, personally and professionally
• Hybrid work environment (3 days a week in either our Cambridge or North York office)

Job Description:

We are seeking a seasoned, strategic, and results-oriented Head of Demand Generation to lead our demand generation team and accelerate our growth across North America. Reporting directly to the VP Marketing, you will play a pivotal role in scaling our pipeline and revenue generation, targeting public school districts across the US and Canada.

You will build and develop a talented team and manage a budget that you will optimize to deliver integrated national campaigns, targeted ABM initiatives, digital marketing programs, website strategy, and high impact in-person events. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3x+ over the coming 5 years, with growth coming from new and existing accounts.

Responsibilities:

• Strategically develop and execute comprehensive demand generation programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
• Build highly effective lead nurturing strategies uniquely aligned to the school district purchasing cycles
• Lead and scale a talented demand generation team members, fostering a culture of innovation, accountability, and continuous improvement
• Drive impactful multi-channel marketing campaigns, targeted ABM programs, digital marketing efforts, website optimization, and high-value educational industry events
• Collaborate seamlessly with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
• Efficiently allocate and manage budget, maximizing ROI and pipeline growth
• Continuously test and scale new channels, strategies, and programs, measuring success rigorously and optimizing efforts for sustained growth
• Develop creative, customer-centric acquisition and nurturing strategies tailored to both new prospects and existing district partners
• Establish and monitor key performance indicators, including awareness, MQLs, SQL conversion rates, pipeline velocity, and closed revenue specifically relevant to educational technology adoption
• Utilize data-driven insights to refine marketing strategies, optimizing performance and informing executive-level decisions
• Implement, manage, and enhance KEV’s marketing technology stack, centered around Salesforce, to drive exceptional pipeline tracking, analytics, and reporting accuracy
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives

Requirements and Skills:

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS
• Direct experience marketing or selling solutions into education or government sectors highly preferred
• Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
• Proven expertise in executing sophisticated, multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
• Track record of building, developing, and scaling high-performing marketing teams focused on measurable outcomes
• Deep proficiency with Salesforce, Pardot, intent data tools, social engagement platforms, and ABM technology
• Demonstrated ability to collaborate cross-functionally, particularly with sales and account management teams, to measure and continuously optimize funnel performance
• Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
• Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
• Exceptional leadership and mentoring capability, passionate about developing team potential
• Strong collaborative skills, with the ability to effectively communicate across diverse departments and executive leadership

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by the incumbent. Incumbent may be asked to perform other duties as required.

KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with Human Resources or the hiring manager.

KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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