Head of AI & Crypto, Miquela

Dapper Labs; Canada; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company at the intersection of blockchain and gaming, where you'll lead the evolution of a digital influencer in the Web3 space. As a Producer, you'll develop brand strategies, engage with communities, and negotiate partnerships to enhance the presence of a cultural icon. This dynamic role requires creativity and a deep understanding of cryptocurrency and AI, offering the chance to innovate and shape the future of digital culture. If you're passionate about pushing boundaries and making an impact in the crypto ecosystem, this opportunity is for you!

Qualifications

• Strong understanding of cryptocurrency, blockchain technology, Web3, NFTs, and AI.
• Ability to think outside the box and develop unique campaigns.

Responsibilities

• Create a comprehensive strategy to evolve Lil Miquela's brand into a leading AI and crypto-focused influencer.
• Engage with the crypto community across social platforms and lead discussions on trends.

Skills

Blockchain Technology

Cryptocurrency Knowledge

Community Engagement

Data Analysis

Public Relations

Creativity

Communication Skills

Job description

Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.

We're looking for a visionary and execution-focused Producer to lead the evolution of Lil Miquela into a powerful presence at the intersection of AI, crypto, and culture. In this GM-like role, you'll own the strategic roadmap that positions Lil Miquela as a Web3-native influencer and thought leader, while preserving the voice and spirit that's made her a cultural icon. You'll thrive here if you're excited to translate big, ambitious ideas into products and campaigns that resonate across blockchain and AI communities.

What You'll Own & Crush:

1. Brand Strategy Development: Create a comprehensive strategy to evolve Lil Miquela's brand into a leading AI and crypto-focused influencer. Establish her as a trusted voice, while preserving her unique identity.
2. Community Engagement: Engage with the crypto community across social platforms, forums, and events. Lead discussions on trends such as NFTs, DeFi, blockchain, and AI's role in the crypto ecosystem.
3. Partnerships & Sponsorships: Identify and negotiate collaborations and sponsorships with blockchain companies, crypto platforms, NFT projects, and other Web3 initiatives. Develop joint ventures that will drive brand awareness and viral growth.
4. Data Analysis & Optimization: Track performance across multiple social platforms and crypto-related initiatives, adjusting strategies based on engagement data, audience insights, and industry trends.
5. Public Relations & Thought Leadership: Position Lil Miquela as a thought leader in the space by securing interviews, podcast features, and speaking engagements at key crypto-related events.
6. Trendspotting & Innovation: Stay up to date with the latest in AI, crypto, blockchain, and Web3 technologies. Experiment with new formats, virtual events, and emerging trends to keep Lil Miquela's content fresh and engaging.

About You:

1. Crypto Knowledge: A strong understanding of cryptocurrency, blockchain technology, Web3, NFTs, DeFi, AI.
2. Creativity: Ability to think outside the box and develop unique campaigns that resonate with both traditional influencer audiences and the crypto community.
3. Communication Skills: Strong writing, speaking, and interpersonal skills. Able to craft messages that resonate with both general audiences and niche tech communities.
4. Passion: Passion for digital culture and cryptocurrency. A self-starter with a forward-thinking, creative mindset.
5. Founder Mentality: Entrepreneurial spirit and proactive approach to initiatives.