Head of Acquisition

Snaplii; Toronto; Vor Ort; CAD 120.000 - 250.000; Vollzeit

Zusammenfassung

Snaplii is hiring a Growth Operations lead in Toronto to build systems that move users from discovery to transaction. You’ll own end-to-end growth initiatives across acquisition, activation, and retention, collaborating with Product, Engineering, and Finance to ship experiments that move transaction volume.

You’ll analyze funnels, run A/B tests, interview users, and push multi-channel messaging while focusing on a bilingual Mandarin-English, consumer fintech audience.

Qualifikationen

• Strong growth fundamentals with funnel analysis and hypothesis testing.

Aufgaben

• Own acquisition loops, activation, and lifecycle initiatives.
• Run experiments (referral/incentives) and push multi-channel messaging.
• Perform funnel/cohort analyses and user interviews to guide hypotheses.
• Collaborate across Growth, Product, Engineering, Operations and Finance to ship experiments.

Kenntnisse

Growth analytics

SQL

A/B testing

Bilingual: Mandarin & English

Ownership mindset

Lifecycle marketing

Tools

Amplitude

Mixpanel

GA4

SQL

Jobbeschreibung

Product Growth · Lifecycle · Growth Operations Snaplii · Toronto (onsite) · Total compensation: CAD $120K–$250K depending on level and experience

Why Snaplii?

Snaplii is a profitable wallet and payments platform for people and their AI agents: 400,000+ users, about $150M in annual payment volume, and 500+ brand partners including Costco, Walmart, Amazon and Uber.

Muse has taken off, and Snaplii is already live on it, with about 2,000 AI agents running on Snaplii. AI helps people decide what to buy. Snaplii completes the payment, safely. Growth here sits at the intersection of product, operations, data and technology, and that's where this role comes in.

The Opportunity

We're looking for someone who enjoys building systems, launching initiatives, and making things happen.

This is not a traditional marketing role. You won't spend your day posting on social media. You won't sit in endless meetings discussing ideas that never get executed. You'll launch and operate the growth machinery that directly changes how users discover, engage with, and transact on Snaplii — working across Growth, Product, Engineering, Operations and Finance to turn ideas into shipped experiments.

You’ll work on real growth problems at scale — hundreds of thousands of users, real money movement, and experiments that show up directly in transaction volume.

What You’ll Own

• Acquisition loops — referral and invite loops, Snaplii Cash incentive programs

• Money-in — EMT deposit growth, bank linking

• Activation — new-user activation, first transaction conversion

• Repeat & lifecycle — gift card repurchase, bill payment, lifecycle growth, retention and reactivation

How You’ll Drive Growth

• Funnel, cohort and behavioral analysis

• User interviews and customer feedback

• A/B testing and referral / incentive mechanics

• Push / email / in-app messaging

• Landing page and journey optimization

What We’re Looking For

1. Strong growth fundamentals. You can independently break down the full funnel — Traffic → Signup → Activation → Conversion → Repeat → Retention — find the biggest drop-offs, and run experiments that move the numbers.

2. Strong user insight. You can translate motivation, friction, triggers and barriers into clear growth hypotheses.

3. Consumer fintech experience. We strongly prefer candidates from consumer fintech, digital wallets, payments, consumer banking or rewards. Deposit / top-up, bank linking, referral, wallet activation, bill payment or lifecycle growth experience is especially valuable.

4. Hands‑on ownership — non‑negotiable. You own outcomes, not recommendations: insight → hypothesis → experiment → launch → measurement, driven to completion yourself.

5. You pull your own data. SQL plus Amplitude / Mixpanel / GA4 — you don't wait for an analyst.

6. Bilingual: Mandarin & English. You’ll build growth for a Chinese‑speaking‑first community, expanding into the broader mainstream market.

Nice to Have

CRM / lifecycle marketing craft · Xiaohongshu / Reddit / SEO familiarity · UGC / KOC experience

We Care More About Impact Than Titles

We’re less interested in how senior your previous title sounded. We’re more interested in: what growth problem you solved, how you diagnosed it, what experiment you launched, and what measurable impact you created.