Head of Acquisition

Photoroom; Montreal; On-site; EUR 100,000 - 140,000; Full time

Job summary

Photoroom is seeking a Head of User Acquisition to drive subscriber growth through strategic management of a large paid acquisition budget. This role offers the chance to impact a fast-growing startup recognized for its innovative AI photo-editing solutions, providing competitive salary and relocation support.

Benefits

Relocation support including 10k€ signing bonus

Flexible hours and remote work options

Language lessons offered (English & French)

Technology equipment (MacBook Pro, monitor, etc.)

Bi-annual company retreats

Parental leave policy

Qualifications

• 7+ years driving mobile and web UA with a ≥$25M yearly budget.
• Experience successfully managing subscription models.
• Fluent in SQL and proficient in measurement tools.

Responsibilities

• Manage Photoroom’s paid acquisition budget across various platforms.
• Log into ad platforms weekly and launch campaigns.
• Design A/B tests and analyze performance metrics.

Skills

Performance Marketing

User Acquisition

SQL

A/B Testing

Ad Platform Management

Budget Management

Process Building

Job description

About Us

Photoroom was launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our mission is clear: to create the best visuals for your commerce.

Photoroom puts the power of great images into more people's hands through our powerful and innovative features, from our best-in-the-world background remover to our generative AI model and tools: AI Images, AI Backgrounds and Shadows, AI Expand, and many more.

Processing over 5 billion images a year and downloaded over 200 million times, Photoroom is now the world's #1 AI photo-editing app, available across mobile, web, and via an API in over 180 countries.

We are at an exciting stage of our journey. Having successfully raised our Series B, we aim at sustaining 80% YoY growth.

Photoroom is a profitable, remote-friendly company headquartered in Paris with a global team of over 80 world-class deep learning, product, and marketing experts with backgrounds at the world's best companies. We are a diverse team of entrepreneurs building for entrepreneurs.

TL;DR

We’re looking for our Head of User Acquisition at Photoroom to accelerate our new active subscribers’ growth. This is a rare opportunity to join a fast-growing startup, with already more than 200m downloads and have an impact.

100-140k€ + Stock-Options/BSPCE

We are flexible: you can work from anywhere in Europe, come once a month to Paris (fully reimbursed), or visit the office more often.

️ We offer substantial support for relocation (10k€ signing bonus), including finding an apartment in Paris and supporting you with the visa procedure.

Technology - new MacBook Pro, monitor, keyboard, etc.

️ Socials - Bi-annual company retreats

Photoroom is an international team, and we work in English. We offer language lessons for those who need them (English & French).

About the role

Reporting to the VPGrowth, you will manage Photoroom’s paid acquisition budget — an eight‑figure budget across Meta, AppleAds, Google / YouTube, TikTok, programmatic DSPs and future potential offline activities.

About You

• Seasoned Performance Marketer: relevant candidate usually tends to have 7+years driving mobile and web UA with ownership of a ≥$25M yearly budget. That said, people learn and develop at different pace, so we hire based on skills, experience, and the impact they can have at Photoroom
• Subscription‑Model Expert: You’ve held the CAC→payback→renewal dial successfully in at least one freemium‑to‑paid product.
• Hands‑on Operator: Even as a leader, you log into ad platforms weekly and launch campaigns end‑to‑end yourself. You’re not afraid of building prototype and leverage AI to improve your productivity.
• Measurement fanatic: Fluent in SQL, Looker, Amplitude (or similar); you design A/B tests, lift studies, do not believe in a single attribution method, triangulate learnings, and then act on the findings. You’re our measurement guru and can coach other marketing and growth team members on their channels.
• Smart process builder: You understand managing a $25m budget requires processes, but you introduce them to remove actual pain points.
• Ship‑Fast & Candid: You believe speed wins and feedback fuels better decisions; radical candor is your default mode.
• Owner mentality: When ROAS dips, you diagnose, re‑allocate and fix—without waiting for permission.
  
  

Hiring Process

• Screening call with the Talent Manager / Hiring Manager
• Technical interview with the Hiring Manager
• Home technical assignment, followed by a review with the team
• Culture fit interview and meet the team!
• Reference check & offer
  
  

Diversity, Equity, Inclusion and Belonging

We are committed to enabling everyone to feel included and valued at the workplace. We believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.

That's why:

• We have flexible working hours
• We trust people to work remotely
• We extended the length of the parental leave
  
  

All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.