GTM Product Manager - Canada

Anker In; Vancouver; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Anker In in Vancouver is seeking an ambitious omnichannel lead to develop go-to-market plans for each product launch, including market research, competitive analysis, channel strategy, pricing, and brand marketing. You will analyze market data to uncover opportunities, coordinate product, marketing, supply chain, and sales ops, and align pricing and strategy to drive growth and ROI.

English is the working language and collaboration across functions is essential to deliver outstanding results on

Qualifications

• Bachelor's degree or above in data analytics, science, engineering, or related fields.
• Interest in consumer electronics with growth mindset.
• Ability to analyze market data and identify opportunities.
• Strong cross-functional collaboration and communication.
• English as working language.

Responsibilities

• Develop go-to-market plans for each product launch phase and drive execution.
• Analyze market data and channel demand to inform sales strategies.
• Coordinate cross-functional teams across product, marketing, supply chain, and sales.
• Manage pricing, inventory, and marketing spend to optimize ROI.
• Drive growth with user insights and data-driven brand strategy.

Skills

Data analytics

Market research

Competitive analysis

Channel strategy

Education

Bachelor's degree or above in data analytics, science, engineering, or related fields

Job description

Your role

\"Candidates must hold a valid work visa for the country/region where the position is located.You will:1. Serve as an omnichannel lead: develop go-to-market plans for each stage of product launch based on launch requirements - including but not limited to market research, competitive analysis, channel strategy, pricing strategy, brand marketing, and sales policy design and adjustment - and drive plan execution throughout the product lifecycle.2. Act as a customer needs analyst: analyze market and sales data, gain insight into channel demand, identify market opportunities, and develop targeted sales strategies, taking ownership of regional business results.3. Coordinate resources: steer the direction of large-scale market projects, orchestrate product, marketing, supply chain, and omnichannel sales operations teams, drive cross-functional resource integration, and align pricing mechanisms and product strategy consensus.4. Manage planning and inventory: holistically manage pricing, omnichannel inventory, and marketing spend to achieve efficient resource allocation and improved overall ROI.5. You will be the engine of business growth, sparking creativity through user insights, driving performance with data and execution, and defining the brand's next breakthrough with outstanding results.\"

What do we expect

\"1. Class of 2027, bachelor's degree or above; majors in data analytics, science, engineering, or related fields are preferred.2. A passion for products: we believe passion is the foundation of everything. You are interested in consumer electronics and committed to growing and developing in this field, where you will find many like-minded peers.3. First-principles thinking: curious about the essence of things and able to approach problems and solutions from first principles.4. A drive to embrace challenges and pursue excellence: you are naturally motivated by growth and achievements and are eager to deliver outstanding business results.5. A commitment to personal growth: with the company's well-established training system and incentive mechanisms, you enjoy the process of learning and development and aspire to prove your business leadership on a global platform.6. Strong communication and collaboration: you can efficiently coordinate cross-functional resources, build strong working relationships, and drive projects to successful delivery and goal achievement.7. English as a working language.\"

What do we expect

\"1. Class of 2027, bachelor's degree or above; majors in data analytics, science, engineering, or related fields are preferred.2. A passion for products: we believe passion is the foundation of everything. You are interested in consumer electronics and committed to growing and developing in this field, where you will find many like-minded peers.3. First-principles thinking: curious about the essence of things and able to approach problems and solutions from first principles.4. A drive to embrace challenges and pursue excellence: you are naturally motivated by growth and achievements and are eager to deliver outstanding business results.5. A commitment to personal growth: with the company's well-established training system and incentive mechanisms, you enjoy the process of learning and development and aspire to prove your business leadership on a global platform.6. Strong communication and collaboration: you can efficiently coordinate cross-functional resources, build strong working relationships, and drive projects to successful delivery and goal achievement.7. English as a working language.\"