GTM Engineer

raisin Software; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Office in Junction area

Growth opportunities

Job summary

raisin is seeking a GO-TO-MARKET operations lead who will own the systems, data, and automation that power sales and marketing at scale.

You will design and maintain HubSpot-driven processes, integrate adjacent tools like billing and outreach platforms, and implement AI-powered workflows to accelerate pipeline velocity.

Qualifications

• Experience owning GTM tooling and CRM processes.
• Proven ability to implement AI-enabled workflows.
• Strong data-driven mindset with focus on pipeline metrics.

Responsibilities

• Own GTM tooling and CRM operations across platforms.
• Build AI-powered workflows to automate GTM tasks.
• Own pipeline analytics, attribution, and reporting.
• Collaborate with Sales and Marketing to improve lead handoff.
• Develop scalable data models and governance for GTM data.

Skills

CRM operations

Sales operations

Marketing automation

Applied AI

Data-driven decisions

Tools

HubSpot

Slack

Zapier

Make

Claude

Job description

AboutRaisin

raisin® is a rapidly growing SaaS company purpose-built for the nonprofit sector. Our platform supports fundraising efforts for over 300 causes tackling critical challenges, from mental health to animal welfare, food security, curing disease, and international development. We believe in building human-centered technology that helps charities and foundations raise more, while creating meaningful donor experiences.

AboutRaisin

raisin® is a rapidly growing SaaS company purpose-built for the nonprofit sector. Our platform supports fundraising efforts for over 300 causes tackling critical challenges, from mental health to animal welfare, food security, curing disease, and international development. We believe in building human-centered technology that helps charities and foundations raise more, while creating meaningful donor experiences.

Job Mission

Own raisin's GTM infrastructure and AI-powered automation layer, building the systems, workflows, and tooling that make our sales and marketing motion faster, smarter, and more measurable. This role exists to eliminate manual friction, improve data quality, and accelerate pipeline velocity through a combination of RevOps rigour and AI-native execution.

What You'll Do

This is a high-ownership, builder role for someone who operates at the intersection of sales operations, marketing automation, and applied AI. You will be raisin's technical engine for go-to-market, designing the systems that help our team convert faster and make better decisions with better data.

We are a focused team of under 50 people, which means you will have wide scope, direct access to leadership, and the ability to ship things that matter quickly. You won't be waiting for a sprint cycle or a committee. You'll own the tools, the data, and the automation layer, and you'll see the results of your work in pipeline numbers within weeks.

GTM Tooling & CRM Operations

• Own and continuously improve raisin's HubSpot instance, deal stages, contact hygiene, lead routing, lifecycle automation, and pipeline reporting.
• Build and maintain integrations between HubSpot and adjacent tools (Raisin platform data, billing, outreach tools, Slack).
• Design and enforce a scalable CRM data model that the sales team actually trusts and uses.
• Audit and rationalize our GTM tech stack, cut what isn't earning its cost, add what would meaningfully move the needle.

AI Automation & Workflow Engineering

• Identify manual, repetitive GTM workflows and replace them with AI-assisted or fully automated equivalents.
• Build and maintain AI-powered workflows using LLMs (Claude), automation platforms (Zapier, Make), and MCP-connected agents.
• Prototype and deploy AI tools that support the GTM team, draft generation, research workflows, outreach personalization, meeting prep.
• Establish raisin's internal standards for responsible AI use in GTM, what to automate, what to keep human, and how to measure quality.

Pipeline Analytics & Attribution

• Own raisin's GTM dashboard and reporting layer, MQLs, SQLs, conversion rates, CAC, deal velocity, and marketing-influenced revenue.
• Build a reliable attribution model that the CEO and GTM leads can trust when making investment decisions.
• Identify funnel leakage and surface insights that drive specific, actionable changes , not just reports.

Sales & Marketing Enablement

• Collaborate with Sales to improve lead scoring, ICP definition, and handoff quality between marketing and sales.
• Build outreach sequences, templates, and enablement assets that sit in the CRM and get used not ignored.
• Support GTM planning for new product initiatives (e.g. Raisin Payments) by building the infrastructure before launch, not after.

Work Environment

Our organization follows a hybrid work structure, allowing the flexibility to work from home or in our beautifully renovated office in the heart of the Junction area.

Compensation

raisin® expects to offer a base salary in the range of $100,000 – $130,000 CAD. Individual compensation within this range is determined based on job-related skills, experience, and location. Total compensation may also include additional benefits and growth opportunities.

AI in Recruitment

raisin® does not use artificial intelligence to evaluate or screen candidates during the recruitment process. Our team reviews all applications to ensure a thoughtful, human-centred hiring experience.