Growth Marketing Specialist

Softchoice; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Specialist to drive results through strategic partnerships and demand generation. This pivotal role focuses on aligning partner technologies with marketing programs, enhancing customer engagement, and optimizing sales performance. The ideal candidate will bring 2-3 years of experience in B2B marketing, a strong analytical mindset, and collaborative skills to work effectively across teams. Join a dynamic workplace that values innovation, inclusion, and career development, where your contributions will make a significant impact on the success of the organization.

Benefits

Flexible Workdays

Competitive Benefits

Collaborative Environment

Award-Winning Workplace

Inclusive Culture

Qualifications

• 2-3 years of experience in partner marketing or demand generation.
• Strong understanding of marketing funnels and analytics.

Responsibilities

• Align partner marketing strategies with demand generation programs.
• Track and analyze sales performance through digital channels.

Skills

Partner Marketing

Demand Generation

B2B Marketing

Analytical Skills

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Digital Marketing Platforms

CRM Software

Job description

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Growth Marketing Specialist

Date: Apr 28, 2025

Company: Softchoice

Whyyou’lllove Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will have:

The Growth Manager Specialist is a critical role focused on driving results at the intersection of our top technology partners, demand generation programs, and Softchoice's portfolio of solutions and services. This role ensures that partner technologies are seamlessly integrated into our marketing programs, with a specific focus on the bottom of the funnel and driving measurable outcomes through digital channels, including our website, ecommerce platform, and SAM+ hub.

By aligning partner strategies to our broader demand generation efforts and optimizing partner-driven sales through digital platforms, the Growth Manager Specialist plays a pivotal role in driving engagement, leads, and revenue growth.

What you'll do:

Partner Alignment:

• Serve as the primary liaison between top technology partners to align partner marketing aspirations and investments with Softchoice’s demand generation programs.

• Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings, ensuring partner-driven solutions complement and enhance Softchoice’s existing portfolio.

• Identify and manage gaps in partner integration across demand generation programs, ensuring consistency and alignment across all stages of the customer journey.

Demand Generation Support:

• Work alongside the Growth Marketing Managers in the strategic planning stages of programs by bringing the partner technology perspective into audience segmentation and content needs.

• Focus on execution of partner-aligned content and strategies, particularly for segments and audiences in the consideration and evaluation stages of the funnel.

• Ensure partner-specific metrics, such as lead generation and conversion rates, are tracked and contribute to broader program goals.

• Collaborate with the e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of our digital sales channels.

• Work with the SAM+ hub team to promote partner technology procurement through the platform, creating seamless pathways for customers to explore, evaluate, and purchase partner-aligned solutions.

• Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results.

Program Execution:

• Own the execution of connecting partner technologies to Softchoice solutions within the demand generation programs, aligning with content, audience, and funnel strategies.

• Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels.

• Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.

Stakeholder Collaboration:

• Partner with category teams, RGM, and sales teams to ensure partner technologies are integrated into the sales narrative and customer engagements.

• Communicate program results and partner-specific performance to both internal and external stakeholders, providing actionable insights for continuous improvement.

What you will bring to the table:

• Experience: 2 to 3 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment.

• Executional Focus: Proven ability to translate strategic plans into effective execution with measurable results.

• Funnel Expertise: Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful.

• Collaborative Skills: Demonstrated success in working cross-functionally with marketing, sales, and partner teams.

• Portfolio Management: Familiarity with managing technology partner offerings and aligning them to broader solution portfolios.

• Analytical Mindset: Proficiency in tracking and analyzing campaign performance, with the ability to report on partner-specific contributions to larger program goals

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experiencefor the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We arean equal opportunity employer committed to diversity, inclusion & belonging. Peopleseeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:
We areproud to provideinterview &employment accommodationduring the recruitment and hiring process. If you requireanyaccommodation to apply or interview for a position, please reach out directly to [e-mail] .We are committed to working with you to best meet your needs.

Our commitment to your experience:
We arecommitted to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you(such as children or furry friends)and we willbe doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID:6663
EoE/M/F/Vet/Disability