Growth Marketing Manager, Paid Social & Growth

Thumbtack; Toronto; On-site; CAD 98,000 - 127,000; Full time

Job summary

Thumbtack is seeking a Growth Marketing Manager to scale its paid social program across Meta, YouTube, TikTok, Pinterest, and Reddit. You’ll own end‑to‑end strategy, testing roadmaps, and cross‑functional execution to drive customer growth and revenue.

Ideal candidates bring 6+ years of paid social leadership, strong analytics, and a track record of unlocking growth via new channels and AI tooling in a fast-paced org. Ontario-based role with competitive compensation.

Qualifications

• Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or related field preferred.
• 6+ years of experience managing, scaling, and evolving paid social programs at multi-million monthly spend.
• Deep platform expertise across 2+ social platforms (e.g., Meta, YouTube, TikTok, Pinterest, Reddit).
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling.
• Strong analytical chops with Excel/Google Sheets; experience with incrementality, MMM, A/B testing, lift testing, and attribution frameworks.
• Confident communicator with cross-functional collaboration experience.
• Comfort in fast-paced growth environments with bias for action and results.

Responsibilities

• Manage and scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit.
• Identify opportunities for channel expansion and new social platforms.
• Drive end-to-end Pro (B2B) strategy and execution across social channels.
• Own in-house campaign management: budget pacing, bid optimization, creative iteration, audience segmentation.
• Build and implement paid social testing roadmaps with cross-functional partners for test-and-learn across audiences, creative, platforms.
• Own tracking, QA, reporting, and measurement for Paid Social with internal/third-party tools.
• Collaborate with Brand and Creative teams to develop performance-driven, brand-forward creative.

Skills

Paid social campaigns

Channel expansion

Data analysis

A/B testing

Creative collaboration

Education

Bachelor's/Master's in Marketing

Tools

Excel

Google Sheets

Job description

Thumbtack is seeking a Growth Marketing Manager to scale its paid social program across Meta, YouTube, TikTok, Pinterest, and Reddit. You’ll own end‑to‑end strategy, testing roadmaps, and cross‑functional execution to drive customer growth and revenue.

Ideal candidates bring 6+ years of paid social leadership, strong analytics, and a track record of unlocking growth via new channels and AI tooling in a fast-paced org. Ontario-based role with competitive compensation.