Growth Marketing Manager, Paid Social

Thumbtack; Toronto; On-site; CAD 98,000 - 127,000; Full time

Job summary

Thumbtack is seeking a Growth Marketing Manager to scale its paid social program across Meta, YouTube, TikTok, Pinterest, and Reddit. You’ll own end‑to‑end strategy, testing roadmaps, and cross‑functional execution to drive customer growth and revenue.

Ideal candidates bring 6+ years of paid social leadership, strong analytics, and a track record of unlocking growth via new channels and AI tooling in a fast-paced org. Ontario-based role with competitive compensation.

Qualifications

• Bachelor’s/Master’s in Marketing, Business, Statistics, Economics, or related field preferred.
• 6+ years of experience managing, scaling, and evolving paid social programs at multi-million monthly spend.
• Deep platform expertise across 2+ social platforms (e.g., Meta, YouTube, TikTok, Pinterest, Reddit).
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling.
• Strong analytical chops with Excel/Google Sheets; experience with incrementality, MMM, A/B testing, lift testing, and attribution frameworks.
• Confident communicator with cross-functional collaboration experience.
• Comfort in fast-paced growth environments with bias for action and results.

Responsibilities

• Manage and scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit.
• Identify opportunities for channel expansion and new social platforms.
• Drive end-to-end Pro (B2B) strategy and execution across social channels.
• Own in-house campaign management: budget pacing, bid optimization, creative iteration, audience segmentation.
• Build and implement paid social testing roadmaps with cross-functional partners for test-and-learn across audiences, creative, platforms.
• Own tracking, QA, reporting, and measurement for Paid Social with internal/third-party tools.
• Collaborate with Brand and Creative teams to develop performance-driven, brand-forward creative.

Skills

Paid social campaigns

Channel expansion

Data analysis

A/B testing

Creative collaboration

Education

Bachelor's/Master's in Marketing

Tools

Excel

Google Sheets

Job description

Thumbtack helps millions of people confidently care for their homes.Thumbtack is the one app you need to take care of and improve your home - from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.

About The Growth Marketing Team

We're a data-driven, highly collaborative team focused on driving sustainable customer growth across paid marketing channels. We combine performance rigor with creative experimentation to unlock meaningful contribution and deliver against Thumbtack's mission of helping homeowners and home professionals accomplish more.

About The Role

We're looking for a strategic, hands-on Growth Marketing Manager to drive core business performance and scale Thumbtack's rapidly growing Paid Social program across channels like Meta, YouTube, TikTok, Pinterest, and Reddit.
You're a builder at heart: someone who owns their numbers, pushes ideas outside the current playbook, and has taken a channel or audience from 0 to 1 and made it stick, while collaborating with Creative, Analytics, Martech, and driving performance forward with AI and automation. If you love uncovering the next lever before anyone else sees it, this role is built for you.

What You'll Do

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across platforms like Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
• Identify and execute opportunities for channel expansion and unlocking new Social platforms to drive the next frontier of core customer growth
• Drive our end-to-end emergent Pro (B2B) strategy and execution across Social channels
• Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Build and implement Paid Social testing roadmaps with cross-functional partners, driving a continuous test-and-learn approach across audiences, creative, and platforms
• Own tracking, QA, reporting, and measurement for Paid Social, partnering with internal and third-party tools to ensure confidence in results
• Collaborate with Brand and Creative teams to develop and iterate thumb-stopping, performance-driven creative that also advances Thumbtack's brand narrative

In order to be successful, you must bring

• Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
• 6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
• Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
• Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
• Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
• Confident communicator with proven experience collaborating with multiple cross-functional partners
• Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results

Expected salary ranges

• For candidates living in Ontario and British Columbia, the expected total cash compensation (base salary + variable pay, if applicable) range for the role is currently $97,800 - $126,500.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [e-mail].
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