Growth Marketing Manager, Paid Media Montreal, Quebec, Canada

Lightspeed Restaurant; London; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a dynamic Growth Marketing Manager specializing in Paid Media. This role involves planning, executing, and optimizing paid media campaigns across North America, utilizing platforms like Google Ads and Facebook Ads. You will be responsible for driving leads and sales, analyzing performance data, and ensuring campaigns stay within budget. Join a forward-thinking company that empowers businesses globally with innovative commerce solutions, and make a significant impact in a collaborative environment focused on exceptional customer experiences.

Qualifications

• 3+ years of experience managing PPC campaigns with proven success.
• Strong analytical skills and proficiency in Google Ads and Analytics.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Analyze performance data to drive sales and increase conversions.

Skills

PPC Campaign Management

Google Ads

Bing Ads

Facebook Ads

Data Analysis

Conversion Optimization

Online Customer Acquisition

Performance Marketing

Tools

Google Analytics

Meta Ads

LinkedIn Ads

DV360

YouTube Ads

Job description

Lightspeed is seeking a talented Growth Marketing Manager, Paid Media to manage day-to-day initiatives for the North American region. The candidate will plan, execute, analyze, and optimize paid media campaigns (Paid Search, Paid Social, Display, Video) in order to drive sales and increase conversions from website visitors. Having a strong working knowledge of Google Ads, Bing Ads, Facebook Ads and an ability to quickly understand and analyze data will allow you to thrive in this role.

What you’ll be responsible for:

• Responsible and accountable for growing leads and sales via Paid Search, Paid Social, Display and Video campaigns across all the NOAM Industries
• Directly execute campaigns on Google, Bing, Facebook, YouTube, and other emerging platforms
• Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Track, report, and analyze the performance of paid media initiatives and campaigns

What you’ll be bringing to the team:

• 3+ years experience and success managing PPC campaigns across Google and Bing
• Proficient in Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, DV360, YouTube Ads
• Be well-versed in performance marketing, conversion optimization, and online customer acquisition
• Have experience with website analytics tools (e.g Google Analytics)
• Have strong analytical skills and experience generating SEM reports

Even better if you have, but not necessary:

• Experience as a team lead or manager
• Lead-generation experience in a B2B environment
• Experience collaborating with sales teams

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.