Growth Marketing Manager, Paid Media

Lightspeed Commerce; Montreal; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is on the lookout for a Growth Marketing Manager to spearhead paid media initiatives across North America. In this dynamic role, you will strategize, execute, and analyze campaigns on platforms like Google and Facebook to drive sales and enhance conversion rates. This position offers an exciting opportunity to leverage your expertise in performance marketing and data analysis within a collaborative team environment. If you're passionate about digital marketing and eager to make a significant impact, this role is tailored for you.

Qualifications

• 3+ years experience in managing PPC campaigns across Google and Bing.
• Strong analytical skills with experience generating SEM reports.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Analyze performance and troubleshoot ad issues.

Skills

PPC Campaign Management

Google Ads

Bing Ads

Facebook Ads

Data Analysis

Performance Marketing

Conversion Optimization

Website Analytics

Tools

Google Analytics

Meta Ads

LinkedIn Ads

DV360

YouTube Ads

Job description

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Lightspeed is seeking a talented Growth Marketing Manager, Paid Media to manage day-to-day initiatives for the North American region. The candidate will plan, execute, analyze, and optimize paid media campaigns (Paid Search, Paid Social, Display, Video) in order to drive sales and increase conversions from website visitors. Having a strong working knowledge of Google Ads, Bing Ads, Facebook Ads and an ability to quickly understand and analyze data will allow you to thrive in this role.

What You’ll Be Responsible For

• Responsible and accountable for growing leads and sales via Paid Search, Paid Social, Display and Video campaigns across all the NOAM Industries
• Directly execute campaigns on Google, Bing, Facebook, YouTube, and other emerging platforms
• Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Track, report, and analyze the performance of paid media initiatives and campaigns
  
  
  

What You’ll Be Bringing To The Team

• 3+ years experience and success managing PPC campaigns across Google and Bing
• Proficient in Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, DV360, YouTube Ads
• Be well-versed in performance marketing, conversion optimization, and online customer acquisition
• Have experience with website analytics tools (e.g Google Analytics)
• Have strong analytical skills and experience generating SEM reports
  
  
  

Even better if you have, but not necessary

• Experience as a team lead or manager
• Lead-generation experience in a B2B environment
• Experience collaborating with sales teams
  
  
  

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who We Are

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

Lightspeed handles your information in accordance with our Applicant Privacy Statement.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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