Growth & Marketing Manager

Klara Inc; Hamilton; On-site; CAD 80,000 - 100,000; Full time

Job summary

Klara Inc, an innovative technology services provider, is seeking a hands-on, detail-oriented Marketing Manager to lead their marketing strategy and execution. This role involves managing campaigns across various channels, ensuring measurable results, and contributing to the team’s success in an agile environment focused on open-source technologies. Ideal candidates should have strong B2B marketing expertise, especially in content and lead generation, along with communication skills for technical topics. Join a collaborative startup with significant growth potential and engage with enterprise clients on diverse projects.

Benefits

Competitive compensation and benefits package

Professional growth and development opportunities

Opportunity to work on cutting-edge open source technologies

Qualifications

• BA/BS in business or 2+ years of experience in social media, marketing, communications, or a related field is required.
• Very organized and able to work in an agile manner but keep track of the larger goals.
• Experience with website analysis using a variety of analytics tools including Google Analytics and Keyword Analysis tools.

Responsibilities

• Design and execute Klara’s marketing strategy, aligning initiatives with business goals.
• Drive campaigns across content, email, social media, and digital advertising.
• Track and report on key marketing metrics, analyzing data to refine campaigns and improve performance.

Skills

Analytics tools

Social Media

SEO

Content marketing

Team collaboration

Education

BA/BS in business

Tools

Google Analytics

WordPress

Social Media Automation tools

Job description

About Us

As an international provider of technology services, Klara focuses on the art of open software and community-driven development to deliver software development services to its customers. We help customers standardize their environments running on open-source platforms.

About The Job

We are seeking a hands-on, detail-oriented, and team-minded Marketing Manager to join our growing team. Reporting directly to the CEO, this role combines strategic planning, execution, and team coordination — owning Klara’s marketing strategy while actively driving its implementation.

You will lead content, email, social media, and sales enablement efforts, ensuring measurable results and impactful messaging. While strong B2B marketing expertise is essential — particularly in content, lead generation, and growth — an understanding of software development, storage technologies, and operating systems is highly valued. You’ll communicate technical topics effectively, deliver on ambitious goals, and contribute directly to our success in an agile, small-company environment.

Key Responsibilities

• Design and execute Klara’s marketing strategy, aligning initiatives with business goals.
• Owns pipeline reporting and dashboards; ensures qualified leads are handed off to engineering for meetings and technical validation
• Drive campaigns across content, email, social media, and digital advertising, directly creating deliverables where needed.
• Manage our social media presence, ensuring messaging reflects both our brand and technical expertise.
• Track and report on key marketing metrics, analyzing data to refine campaigns and improve performance.
• Identify and manage contractors, vendors, and freelancers to support specific projects or campaigns.
• Stay up-to-date on marketing best practices as well as industry developments in software, storage, and operating systems.
• Plan and execute measurable campaigns to drive demand, generate and nurture leads, and move prospects toward qualification.
• Perform keyword research and optimize content for visibility and engagement.
• Manage and direct content contractors, ensuring a steady flow of relevant, technically-informed material.
• Coordinate operational tasks and execute deliverables directly to keep projects on track.
• Evaluate customer journeys and improve engagement across all touchpoints.
• Act as a proactive problem-solver who can pivot between planning, managing, and hands-on delivery as required.
  
  

Skills And Qualifications

• BA/BS in business or 2+ years of experience in social media, marketing, communications, or a related field is required.
• Comfortable with technology and can pick up new platforms, tools, and features quickly.
• Very organized and is able to work in an agile manner but keep track of the larger goals
• Experience with website analysis using a variety of analytics tools including Google Analytics, Keyword Analysis tools and so on
• Sense of ownership and pride in your performance and its impact on a company's success
• Being a team player and being an avid collaborator.
• Experience and/or understanding of popular keyword tools (Google Search Console, SEMRush, etc)
• Experience working with Social Media Automation tools (SproutSocial, Loomly, Hootsuite etc.)
• Desired: Understanding of WordPress-based website administration
  
  

Interested in becoming part of a startup with more than a 300% YoY growth with Fortune 50 companies as its customers? Working with our team means being part of a supportive, agile working environment that focuses on both personal growth, ethics and elevating the team as we increase our customer base.

Why Klara Inc.

• Opportunity to work on cutting-edge open source technologies.
• Collaborative and innovative startup culture.
• Engagement with large enterprise clients for diverse project experiences.
• Competitive compensation and benefits package.
• Professional growth and development opportunities.
  
  

To apply, please submit your resume, and a note detailing your experience and appetite for this role, and the importance of open source communities to you either via the form on the right or via e-mail at hiring [at] klarasystems.com.

Klara Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.