Growth Lead, Silvie

Pontosense; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid work in Toronto/Waterloo

Remote work option

Health, dental and vision benefits

Job summary

Pontosense is seeking a hands-on Growth Lead for its Silvie product, guiding the end-to-end funnel from acquisition to retention. You will own experiments, analyze results, and directly influence how the brand promise translates into measurable funnel performance.

You will work closely with the CEO and Head of Brand and Marketing to ensure the brand narrative is reflected in every growth metric, while building scalable growth loops and dashboards.

Qualifications

• Proven growth marketing experience with consumer products or apps.
• Hands-on in designing and running experiments and tests.
• Strong analytics mindset with ability to read dashboards and derive action.
• Experience with content marketing, short-form video, and search strategies.
• Familiarity with onboarding, lifecycle emails, and retention tactics.

Responsibilities

• Own growth for Silvie end to end: acquisition, activation, conversion and retention.
• Set up and run experiments; read numbers and decide what scales.
• Collaborate directly with CEO and Head of Brand and Marketing to align brand promises with funnel results.
• Develop a single dashboard tracking traffic, CAC, repeat and referrals.
• Lead the weekly cadence of tests and scale successful loops.

Skills

Growth marketing

Experimentation

Analytics

Content marketing

SEO/SEM

Email/SMS marketing

Education

Bachelor's degree in Marketing or related field

Tools

Analytics platforms

Paid social platforms

Job description

Toronto or Waterloo, hybrid | Full-time | Reports to the CEO

Own the funnel. You decide how people find Silvie, why they try it, and why they stay.

Silvie

Silvie is the first consumer product from Pontosense, whose sensing technology is deployed in 24 countries. A small sensor on the wall detects falls and tracks sleep, health and wellness, with no cameras, wearables or pendants. There is nothing to charge and nothing to remember. Families get peace of mind. Older adults keep their independence and their dignity. We are the Oura for seniors and health, and the category is ours to define.

Why now

Pontosense technology is already live in 24 countries, and Silvie is our first consumer brand. Silvie launches nationally in January 2027. We need the person who turns that launch into a growth engine: a funnel that is measured, tested every week and getting better.

The role

You own growth for Silvie end to end: acquisition, activation, conversion and retention. You set the experiments, run them yourself, read the numbers and decide what scales. You work directly with the CEO and our Head of Brand and Marketing, so what the brand promises and what the funnel delivers are the same thing. This is a hands-on role. You lead the work by doing it.

What you'll own

• Acquisition: organic content and short-form video, search and answer engines, paid social, creators, partners and referral, with a clear cost per customer for every channel
• Activation: the path from first visit to first sensor on the wall, and every point where people drop off
• Conversion: landing pages, offers, pricing tests and checkout, measured and improving every week
• Retention and referral: onboarding, lifecycle email and SMS, and the loops that turn customers into the next customers
• The experiment engine: a weekly cadence of tests, what we learned, and what we scaled
• The numbers: one dashboard the company trusts, from traffic to cost per customer to repeat and referral
• Search and answer engines: Silvie shows up when someone asks how to keep a parent safe at home

What year one looks like

• The January launch traffic converts, and we know exactly how well, by channel
• Cost per customer is known, tracked and coming down
• At least two growth loops are working, such as referral, creators or partners
• A testing rhythm the whole company can see, with wins we have scaled
• Our year-two growth plan is built on our own data, not guesses

How we work

• Build it right, then make it better. People's safety rides on what we ship, so we test hard and never settle for good enough.
• Say it as it is. Kind and direct, at every level, including the CEO.
• Real impact. There is more room to make a difference here than at a company ten times our size.
• Do what you said. Trust is built on follow-through, and we return it with real ownership.
• Hard, and worth it. What we build keeps someone's parent safe at home. Rest well, it's part of the job.

This is for you if

• You have grown a consumer product, app or product-led funnel, and you can show the numbers you moved
• You run the experiments yourself: you write the test, build the page, launch the campaign and read the results
• You have built an audience or an organic channel from zero, through content, short-form video or search, and you can show what it drove
• You have been early at a startup that scaled, or you have built something of your own
• You are as comfortable in analytics as you are in a headline
• You would rather run the test than debate it

This isn't for you if

• You want a playbook. You'll be writing ours
• You manage agencies or a team but no longer run the work yourself
• You want to report on growth rather than drive it

Where this goes

As Silvie scales, this role grows into leading growth with a team of your own.

What you get

• A sensor for your parents, on us
• Direct access to the leadership team. No layers.
• Fair pay. Impact decides your pay and your path, not tenure
• Hybrid in Toronto or Waterloo, or remote if that is where you do your best work
• Health, dental and vision benefits

The details

• $100,000 to $150,000 CAD base salary
• This is a new role, created to grow the team, not a backfill
• How we hire: typically an initial interview, a short case, and a final interview in person with our CEO and members of the team. We may adjust this depending on the role
• We leverage AI tools in our hiring process, but prioritize human input and manual review

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don’t hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.