Growth-Focused Meta Ads Buyer & Creative Strategist

Sweat Pants Agency LLC; Calgary; On-site; CAD 70,000 - 110,000; Full time

Job summary

Sweat Pants Agency LLC in Calgary is seeking a performance media buyer to own Meta ad strategy for DTC and ecommerce brands. You will design testing roadmaps, guide creative strategy, and collaborate with clients to scale what works.

You should be comfortable using AI daily, evaluating creative, offers and conversions, and working with UGC creators to produce winning ad variations. This role rewards fast thinkers who move decisively.

Qualifications

• Hands-on experience scaling ecommerce brands.
• Ability to manage Meta ads with spend and show results (CPA/ROAS).
• Experience collaborating with content editors and editors for UGC.
• Comfort using AI tools daily and testing frameworks.

Responsibilities

• Own paid media strategy for DTC/eCommerce clients on Meta.
• Build creative testing roadmaps and briefs for editors; analyze what’s working.
• Manage ad budgets ranging from $30k/mo to $1m/mo per client.
• Diagnose the full funnel to identify whether issues are creative, offer, or conversion.
• Communicate results, plans, and next steps with clients.

Skills

Meta Ads

Ecommerce growth

Client communication

AI in marketing

Tools

Claude (AI)

Pipeboard

Shopify

Job description

Sweat Pants Agency LLC in Calgary is seeking a performance media buyer to own Meta ad strategy for DTC and ecommerce brands. You will design testing roadmaps, guide creative strategy, and collaborate with clients to scale what works.

You should be comfortable using AI daily, evaluating creative, offers and conversions, and working with UGC creators to produce winning ad variations. This role rewards fast thinkers who move decisively.