Growth Engagement Specialist

Wealthsimple Inc.; Canada; Hybrid; CAD 90,000 - 125,000; Full time

Job summary

Wealthsimple Inc. is seeking a Growth Engagement Specialist to drive proactive client communications and end-to-end growth campaigns across our brand and product ecosystem.

You’ll work with AI-assisted tooling to accelerate creative and performance marketing efforts and partner with Product, Engineering, Data Science, and lifecycle marketing teams. The role combines technical execution and creative thinking, focusing on client-first engagement, personalization, and cross-functional collaboration

Qualifications

• 2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred).
• 1+ year experience coding for email; HTML/CSS skills required; SQL a plus.
• Genuine enthusiasm for using AI tools in day-to-day marketing execution.
• Strong understanding of audience segmentation across channels and campaigns.
• Experience with lifecycle marketing acquisition, activation, engagement and retention strategies.
• Experience with mobile marketing (push notifications, in-app messaging) is a plus.
• Proven success in working with cross-functional teams to meet data-informed growth targets.

Responsibilities

• Own day-to-day execution of multi-channel marketing campaigns (in-app content, email, mobile push).
• Use AI tools to improve QA, content generation, briefs, and reporting.
• Ideate and experiment on growth engagement strategies, including personalization.
• Split time 50/50 between partnerships and referral growth campaigns.
• Analyze campaign performance and report impact, leveraging AI for analysis.

Skills

Marketing automation

HTML/CSS

AI in marketing

Audience segmentation

A/B testing

Cross-functional collaboration

Mobile marketing

Tools

Braze

Iterable

SQL

Job description

Build something people love

Wealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.

We’re proud of what we’ve built — and we’re just getting started. Read our Culture Manual and learn more about how we work.

About the role

We’re hiring a Growth Engagement Specialist to play a critical role in Wealthsimple’s proactive client communication initiatives. This role is both technical and creative, where you’ll work on the planning and execution of end-to-end growth marketing campaigns across Wealthsimple’s brand and product ecosystem, using AI-assisted tooling to do it faster and better than ever before.

The ideal candidate is one who can think "client-first," who can balance multiple projects simultaneously without sacrificing on quality, and who understands the interconnected technical and creative elements of consumer performance marketing programs — including where AI can meaningfully accelerate or improve that work. You’ll be joining our multidisciplinary Growth organization where you’ll work with stakeholders from Product, Engineering, Design, Data Science, and other growth and lifecycle marketers like yourself.

What you'll do:

• Own day-to-day execution of multi-channel marketing campaigns (esp. in-app content, email and mobile push), including segmenting target audiences, orchestrating multi-channel journeys, building templates, QA & deploying campaigns, and reporting on performance

• Use AI tools (e.g. Claude, Braze's AI features, or similar) to improve QA, content generation, campaign briefs, and reporting, and help build repeatable AI-powered workflows for the broader lifecycle & growth teams

• Ideate & experiment on growth engagement strategies/tactics, including personalization and content variation, to drive client acquisition, activation, retention and engagement

• Split your time roughly 50/50 between partnerships (integrating and marketing new partner offers, growing perk usage/redemptions, and supporting sponsorship activations) and referral growth (running monthly campaigns and experiments to increase acquisition through referrals)

• Analyze campaign and program performance; proactively report on campaign impact, client behaviours, and experimental results/learnings, using AI tools to accelerate analysis and synthesis where useful

What you bring

• 2-5 years hands-on experience using marketing automation platforms (Braze or Iterable preferred); demonstrated ability to rapidly adapt to new tools and processes

• 1+ year experience coding for email, or equivalent HTML/CSS skill required; SQL experience a plus

• Genuine enthusiasm for using AI tools (e.g. Claude or similar) in day-to-day marketing execution, comfort experimenting with prompts, workflows, and AI-assisted QA, not just traditional tooling

• Strong understanding of audience segmentation across channels, campaigns, and more required

• Understanding of marketing technology best practices, including responsive design, inboxing/deliverability, and audience segmentation

• Campaign performance analysis & reporting, A/B testing experience required; demonstrated experimental design ability a strong plus

• Familiarity with key elements of lifecycle marketing acquisition, activation, engagement, and retention strategies & tactics (esp. automated customer journeys, triggered comms, and multi-channel campaigns)

• Experience with mobile marketing (e.g. push notifications, in-app messaging) is a plus

• Proven success in working with cross-functional teams (e.g. Marketing, Product, Creative, Engineering, Data, etc.) to set and execute against data-informed growth targets/OKRs

Why Wealthsimple?

Top-tier health benefits and life insurance

Long-term group savings with employer match, through Wealthsimple for Business

20 vacation days, 4 wellness days, and unlimited sick and mental health days per year*

90 days away: work outside Canada for up to 90 days per year*

Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

We are a hybrid team with over 1,500 employees across North America. The people are one of the best parts of working here: you’ll collaborate with incredibly talented, curious, and driven teammates who are deeply committed to doing great work.
*Unlimited paid sick days, Wellness Days and the 90 day away program do not apply to certain roles.

ICYMI

Technology & Innovation at Wealthsimple: We move quickly and build thoughtfully. That means we’re always looking for better ways to work — whether that’s new tools, AI, or rethinking how we approach a problem. We don’t expect you to have all the answers, but we do expect curiosity and a willingness to evolve alongside the products we’re building.

Inclusion Statement: We’re building products for a diverse world, and we need a diverse team to do it well. We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Accessibility Statement: We’re committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know — we’ll work with you to make sure you have what you need. We also welcome any feedback on how we can better accommodate candidates with accessibility needs.

AI in Hiring: We may use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our team but don’t replace human judgment – all final hiring decisions are made by people. If you have questions about how your data is used, reach out to us.