Growth & AI Marketing Manager

ABC Financial; Toronto; Remote; CAD 91,000 - 107,000; Full time

Benefits offered by this job

Open PTO

Parental & Pawternity Leave

Medical/Dental/Vision coverage

Calm App subscription

Diversity & inclusion

Job summary

ABC Fitness is hiring a Growth & AI Marketing Manager to design automated outbound and ABM workflows, leveraging AI, data enrichment, and workflow automation. You’ll partner with sales development and regional teams to identify bottlenecks and implement scalable fixes across EMEA and APAC.

You’ll build lead scoring, ICP, and propensity models, maintain a clean data foundation in CRM and marketing platforms, and automate operations like routing and note drafting.

Qualifications

• 5+ years in growth marketing, sales development, or related operating role with CRM/marketing automation experience.
• Experience building automations or workflows using Clay, Zapier, or similar.
• Working familiarity with AI tools to solve business problems.
• Experience with account-based marketing (ABM) for enterprise accounts and tiered lists.
• Experience with intent-signal or sales-intelligence tools (Sales Navigator, 6sense, Warmly).

Responsibilities

• Design and ship automated outbound and ABM workflows using enrichment, sequencing, and monitoring.
• Build and maintain lead scoring, ICP, and propensity models for buying-ready accounts.
• Own marketing data foundation; keep CRM/MA clean and deduplicated across segments.
• Automate seller and campaign operations, including routing and meeting note drafting.
• Prototype new plays with Clay, AI agents, or similar; measure against pipeline goals.
• Support international marketing needs by localizing workflows for each region.

Skills

Growth marketing

Sales development

CRM

Automation

AI tools

ABM

Data enrichment

Workflow automation

Tools

Salesforce

HubSpot

Marketo

Clay

Zapier

LLM APIs

Sales Navigator

6sense

Job description

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!Our ValuesBest LifeWe believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.Growth MindsetWe are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.One TeamFrom day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.We're hiring a Growth & AI Marketing Manager to build the automated marketing systems behind our Enterprise and Mid-market growth motion. This is a hands-on builder role sitting in our growth marketing team, you'll use AI, data enrichment, and workflow automation, to replace manual research and campaign work with scalable systems. You'll report directly into Growth and partner closely with sales development, marketing, and international teams across EMEA and APAC to find revenue bottlenecks and ship the fixes yourself, rather than waiting on a dev or data team.What You'll DoDesign and ship automated outbound and ABM workflows: enrichment, personalized sequencing, intent-signal monitoring, and campaign orchestration for our SLG motion.Build and maintain lead scoring, ICP, and propensity models that identify which accounts and contacts are ready to buy, expand, or churn.Own our marketing data foundation: keep CRM and marketing automation records clean, deduplicated, and trustworthy across our Enterprise, Mid-market, and SMB segments so every downstream play works from good data.Automate seller and campaign operations, such as inbound lead routing, call-transcript-to-CRM updates, meeting-note drafting, and follow-up sequencing.Partner with sales development leadership to define and refine SQL criteria and lead scoring, and build the systems that enforce them automatically.Prototype new plays quickly (using Clay, AI agents, or similar tools), measure results against pipeline and SQL goals, and template/scale the ones that work across regions.Support international marketing needs across EMEA and APAC by adapting and localizing automated workflows for each region's data and buying signals.Build the account-tiering, intent-signal, and reporting infrastructure behind large-scale ABM programs: segmenting hundreds of accounts into tiers with different levels of personalization, and feeding tier progression and engagement back into Salesforce/BI dashboards.Evaluate and integrate third-party data, enrichment, and automation tools; make build-vs-buy calls on new vendors.Report on impact using outcomes-based metrics: meetings booked, hours saved, SQL/pipeline lift, and conversion rate improvements.What You'll Need5+ years in growth marketing, sales development, or a related operating role, with hands-on exposure to CRM/marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).Demonstrated ability to build automations or workflows using tools like Clay, Zapier, or similar. You don't need a formal engineering background, but you learn new tools by tinkering.Working familiarity using AI tools (LLM APIs, prompt engineering, or agentic workflows) to solve business problems.Experience with account-based marketing (ABM) programs for enterprise accounts, including working with tiered/segmented account lists and personalizing outreach at scale.Experience with intent-signal or sales-intelligence tools (e.g., Sales Navigator, 6sense, Warmly) and integrating their signals into CRM and outreach workflows.Strong commercial instincts: you evaluate every build by asking whether it helps someone close a deal or hit SQL/pipeline targets, not just whether it's technically interesting.Comfort operating with ambiguity in a fast-moving B2B SaaS environment, translating a vague growth problem into a scoped, shippable build.Excellent cross-functional communication — you'll work directly with sales development, growth marketing, and regional teams to identify problems and roll out solutions.An experimental mindset: you test hypotheses, measure results, and iterate rather than shipping \"spray and pray\" campaigns.Nice to HaveExperience in B2B SaaS, or health-tech industry.Exposure to international/multi-region GTM operations (EMEA, APAC).Background in a company that has stood up a dedicated GTM engineering or growth systems function.Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -$90,500 - $107,000 CAD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.WHAT’S IN IT FOR YOU:Purpose led company with a Values focused culture – Best Life, One Team, Growth MindsetTime Off – with our open PTO policy, we offer flexibility in how and when you take PTO!Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteamParental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursementMedical/Dental/Vision coverageEAP – we get you help when you need it. Period.Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16And more! – so many benefits we couldn’t even fit them all here!At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.About ABC FitnessABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com#LI-REMOTE