Groupe Dynamite Inc. Director, User Experience

Groupe Dynamite Inc.; Mount Royal; On-site; CAD 140,000 - 210,000; Full time

Benefits offered by this job

Performance bonuses

Retirement plan

Group health insurance

Employee discount

Private sample sales

Flexible vacation

Job summary

Groupe Dynamite Inc. in Montréal seeks a Director of User Experience to lead UX/UI design across Web, App, and in-store touchpoints, shaping a premium digital customer journey. The role drives a high-performing team, design system evolution, and user research to boost conversion and ROI.

You will partner with VP-level stakeholders in Product, Digital Development, and Marketing to align product roadmaps with user needs, while crafting emotionally engaging experiences that elevate the brand.

Qualifications

• 10+ years of digital product design experience; at least 4+ years in a senior leadership role managing multi-disciplinary teams.
• A distinguished portfolio demonstrating high-end UI/Visual design and sophisticated UX problem-solving in E-commerce or high-growth B2C.
• Proven ability to link design decisions to business KPIs such as AOV, conversion, and retention.
• Mastery of Figma and ability to leverage AI-driven design tools to accelerate craft.
• Excellent storyteller who communicates the Value of Design to executives.
• Bachelor's or Master's degree in Design, HCI, or related field (or equivalent experience).

Responsibilities

• Define a long-term UX/UI vision across Web, Apps, and in-store digital touchpoints.
• Recruit, lead, and scale a high-performing UX/UI design team.
• Evolve the Design System for visual consistency, WCAG accessibility, and engineering efficiency.
• Champion user research, journey mapping, and usability testing to drive conversions.
• Translate data and qualitative insights into design pivots with measurable ROI.

Skills

UX Leadership

Team Management

Portfolio

KPI linkage

Storytelling

Design vision

Education

Bachelor's or Master's in Design/HCI

Tools

Figma

AI-driven design tools

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975. Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America. Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Join Groupe Dynamite's Digital & E-Commerce Leadership team as the Director of User Experience. In this pivotal role, you will be the visionary architect of our digital customer experience, leading a talented team of UX and UI designers to redefine the future of fashion retail. You will sit at the intersection of brand storytelling and high-conversion commerce, ensuring that GARAGEand DYNAMITE remain at the forefront of digital innovation. We don't just build interfaces; we create emotional connections through seamless, captivating, and intuitive journeys.

As Director, you will lead the UX Strategy and be responsible for the "how" and the "why" behind our digital ecosystem, fostering a culture of design excellence, empathy for our users, and rigorous UI craft.

Key Responsibilities

• Define a long-term user experience and user interface vision that aligns with Groupe Dynamite's business goals, ensuring a premium, cohesive experience across Web, App, and in-store digital touchpoints;
• Recruit, lead, and scale a high-performing team of UX/UI designers. Foster a culture of continuous learning, curiosity and obsessive attention to detail;
• Oversee the evolution of our Design System to ensure visual consistency, accessibility (WCAG), and engineering efficiency across all platforms;
• Champion user research, journey mapping, and usability testing to transform complex retail challenges into elegant, conversion-focused solutions;Lead a cohesive user experience across all touchpoints, upholding a meticulous standard of craft and visual excellence in every interaction;
• Optimize design workflows, tooling, and cross-functional handoffs to increase team velocity without compromising quality;
• Act as a strategic partner to VP-level stakeholders in Product, Digital Development, and Marketing to influence the product roadmap through a user-centric lens;
• Translate quantitative data (A/B testing, heatmaps) and qualitative insights into actionable design pivots that drive measurable ROI.

Qualifications

• 10+ years of professional experience in digital product design, with at least 4+ years in a senior leadership role managing multi-disciplinary teams;
• A distinguished portfolio demonstrating a mastery of high-end UI/Visual design and sophisticated UX problem-solving (specifically in E-commerce or high-growth B2C);
• Proven ability to link design decisions to business KPIs (e.g., Average Order Value, Conversion Rate, Retention);
• Mastery of Figma and an understanding of how to leverage AI-driven design tools to accelerate the creative process;
• An exceptional storyteller who can articulate the "Value of Design" to non-design stakeholders and executive leadership;
• Bachelor's or Master's degree in Design, HCI, or a related field (or equivalent professional experience).

Benefits

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal's Top Employers and one of Canada's Top Employers for Young People.

Our promise

No day will be like the last-we aim to be better today than we were yesterday. We are committed to employment equity.