Director, User Experience

Groupe Dynamite, Inc Garage; Mount Royal; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Performance bonuses

Employer matching retirement plan

Flexible insurance coverage

Employee discount at Garage and Dynam-

Job summary

Groupe Dynamite Inc. seeks a Director of User Experience to architect the digital customer journey and lead a team of UX/UI designers across GARAGE and DYNAMITE brands. This role sits at the intersection of brand storytelling and high-conversion e-commerce, shaping the future of fashion retail.

You will guide UX strategy, foster design excellence, and mentor teams to deliver intuitive, beautifully crafted experiences that resonate with customers across Web, app, and in-store touchpoints.

Qualifications

• 10+ years in digital product design with 4+ years in senior leadership.
• Portfolio demonstrating mastery of high-end UI/visual design for e-commerce/B2C.
• Proven ability to tie design decisions to business KPIs (AOV, conversion, retention).
• Mastery of Figma and AI-driven design tools to speed creative.
• Excellent storyteller able to articulate value of design to executives.
• Degree in Design/HCI or equivalent professional experience.

Responsibilities

• Define a long-term UX/UI vision across Web, App, and in-store digital touchpoints.
• Recruit, lead, and grow a high-performing UX/UI team.
• Evolve the Design System for consistency, WCAG accessibility, and engineering efficiency.
• Lead user research, journey mapping, and usability testing to drive conversions.
• Ensure a cohesive user experience across all touchpoints with high craft standards.
• Improve design workflows, tooling, and cross-functional handoffs to boost velocity.
• Partner with VP-level stakeholders to influence the product roadmap.
• Translate data and insights into actionable design pivots to improve ROI.

Skills

Leadership & people management

UX strategy & vision

Portfolio of high-end UI/UX

KPIs linkage (AOV, CR, retention)

Figma & AI-driven design tools

Education

Bachelor’s or Master’s in Design/HCI

Tools

Figma

AI design tools

Job description

Overview

Groupe Dynamite Inc. (GDI) is a Montréal‑based, public company of integrated omni‑channel brands, designing and distributing accessible, trend‑forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer‑centric core of GDI's long‑standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

Join Groupe Dynamite’s Digital & E‑Commerce Leadership team as the Director of User Experience. In this pivotal role, you will be the visionary architect of our digital customer experience, leading a talented team of UX and UI designers to redefine the future of fashion retail. You will sit at the intersection of brand storytelling and high‑conversion commerce, ensuring that GARAGEand DYNAMITE remain at the forefront of digital innovation. We don't just build interfaces; we create emotional connections through seamless, captivating, and intuitive journeys.

As Director, you will lead the UX Strategy and be responsible for the "how" and the "why" behind our digital ecosystem, fostering a culture of design excellence, empathy for our users, and rigorous UI craft.

Key Responsibilities

• Define a long‑term user experience and user interface vision that aligns with Groupe Dynamite’s business goals, ensuring a premium, cohesive experience across Web, App, and in‑store digital touchpoints.
• Recruit, lead, and scale a high‑performing team of UX/UI designers. Foster a culture of continuous learning, curiosity and obsessive attention to detail.
• Oversee the evolution of our Design System to ensure visual consistency, accessibility (WCAG), and engineering efficiency across all platforms.
• Champion user research, journey mapping, and usability testing to transform complex retail challenges into elegant, conversion‑focused solutions.
• Lead a cohesive user experience across all touchpoints, upholding a meticulous standard of craft and visual excellence in every interaction.
• Optimize design workflows, tooling, and cross‑functional handoffs to increase team velocity without compromising quality.
• Act as a strategic partner to VP‑level stakeholders in Product, Digital Development, and Marketing to influence the product roadmap through a user‑centric lens.
• Translate quantitative data (A/B testing, heatmaps) and qualitative insights into actionable design pivots that drive measurable ROI.

Qualifications

• 10+ years of professional experience in digital product design, with at least 4+ years in a senior leadership role managing multi‑disciplinary teams.
• A distinguished portfolio demonstrating a mastery of high‑end UI/Visual design and sophisticated UX problem‑solving (specifically in E‑commerce or high‑growth B2C).
• Proven ability to link design decisions to business KPIs (e.g., Average Order Value, Conversion Rate, Retention).
• Mastery of Figma and an understanding of how to leverage AI‑driven design tools to accelerate the creative process.
• An exceptional storyteller who can articulate the "Value of Design" to non‑design stakeholders and executive leadership.
• Bachelor’s or Master’s degree in Design, HCI, or a related field (or equivalent professional experience).

Benefits

• A comprehensive compensation package that includes performance‑driven bonuses.
• A group retirement savings program with employer matching.
• Flexible group insurance with personalized coverage that meets your needs.
• An employee discount at Garage and Dynamite.
• Exclusive private sample sales.
• A flexible vacation policy.
• And more!