Group Marketing Manager, Canada

Biocodex SAS; Canada; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading health company is seeking a Group Marketing Manager to define and execute marketing strategies for its brand in Canada. The successful candidate will be responsible for market analysis, strategic planning, and overseeing marketing campaigns while managing a Product Manager. Ideal candidates will have extensive experience in the health or consumer goods industry, fluency in both English and French, and strong project management skills.

Qualifications

• Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environment.
• Full fluency in French and English (written and spoken).
• Experience in digital and print marketing, content marketing, and social media marketing.

Responsibilities

• Defines and executes the marketing strategy and operational plans.
• Oversees the execution of the marketing plan to support product strategy and objectives.
• Directly supervises one Product Manager and develops team performance.

Skills

Communication skills

Analytical skills

Project management

Organizational skills

Interpersonal skills

Critical thinking

Results-oriented

Education

Bachelor's degree

MBA

Tools

Microsoft Office Suite

Nielsen/IQVIA panels

Digital marketing platforms

Job description

Group Marketing Manager, Canada page is loaded

Group Marketing Manager, Canada

Apply locations Canada time type Full time posted on Posted 30+ Days Ago job requisition id R1443

Roles & Responsibilities

Defines the marketing strategy

• Accountable for the growth and profitability targets for the brand
• Defines the marketing strategy as well as the 3-year strategic plan, including innovation
• Accountable for the execution of of marketing strategy
• Identify market opportunities and customer targets through competitive analysis by leveraging IQVIA panel data, positioning, and marketing strategy assessments
• Leads ad-hoc studies and analysis when required
• Analyses sell-in and sell-out available via data sharing from retailers
• Monitors, reviews, and reports on competitive activities

Executes marketing plan with operational excellence

• Lead and oversee the execution of the marketing plan to support the overall product strategy and corporate objectives
• Works with international teams to ensure global strategic goals and objectives are incorporated into all marketing and communication activities, to meet the specific needs of various customer segments.
• Oversee the development and execution of the health care professionals (HCP, CDHF, Dieticians,…) and consumer tactical plans.
• Collaborate with the broker to approve customer account plans, to ensure that they reflect the opportunities in the territory and meet the strategic direction in the Marketing Plan.
• Leads and defines performance metrics of external agencies
• Own the brand dashboard analysis and communicate brand performance results against plan (KPI) to key stakeholders. Provides recommendations for contingency plans, where appropriate
• Provides reporting to headquarters on marketing plan execution

Management responsibilities:

• Direct supervision of one Product Manager
• Supervise and develop collaborators to maximize brand initiatives efforts and promote the brand’s unique selling proposition.
• Evaluate collective and individual performances of team members.

Budget Management

• Defines the marketing budget with the General Manager
• Accountable for meeting budget and all expenses related to the commercialization of the products
• Ensure budgets and schedules meet corporate requirements

Profile:

• Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environment
• Understanding of Canadian regulatory/compliance environment and pharmacy landscape
• Strong project management skills
• Skilled in communication strategies and execution tactics
• Strong analytical and planning skills
• Must possess strong organizational and critical thinking skills
• Experience in digital and print marketing, content marketing, and social media marketing
• Detail-oriented and highly organized
• Ability to work collaboratively
• Results oriented with proven track record of success
• Entrepreneurial spirit
• Strong interpersonal, oral and written skills and the ability to interact professionally in representing Biocodex Canada
• Proficiency in Nielsen / IQVIA panels
• Proficiency in Microsoft Office suite and digital platforms (Meta, GA4)
• Bachelor’s degree and/or MBA required
• Full fluency in French and English (written and spoken)

BIOCODEX Canada

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