Group Benefits Sales Representative

Trades-For-Tomorrow; Mississauga; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Performance-based bonus

Group benefits after probation

Professional development

Team-oriented environment

Industry impact

Job summary

Merit Ontario is seeking a Business Development Representative, Member Benefits to drive growth of our group insurance benefits program for Ontario employers. The role focuses on identifying opportunities, building relationships, and delivering value to construction industry members in Ontario.

The ideal candidate has 3–5 years of outside sales experience, a relevant diploma/degree, and a strong understanding of group benefits.

Qualifications

• Diploma or degree in business, sales, marketing, or related discipline.
• 3–5 years outside sales experience, preferably in group benefits, insurance, or business services.
• Experience generating leads, prospecting, and developing new business opportunities.
• Strong understanding of group benefits insurance programs and employer-sponsored solutions.
• Excellent verbal, written, and presentation skills.
• Professional presence with strong customer-service orientation.
• Proficient in Microsoft Office, CRM platforms, mobile apps and virtual meeting technologies.
• Proven ability to achieve sales targets and business development objectives.
• Strong organizational and time-management skills with attention to detail.
• Ability to work independently and in a team environment.
• Self-motivated, resourceful and committed to professional development.
• Valid Ontario driver's licence and access to reliable transportation.
• LLQP licence or experience in group benefits is an asset.

Responsibilities

• Identify, prospect, and qualify new business opportunities.
• Schedule and conduct introductory meetings and presentations with prospective members.
• Promote and educate members on group insurance benefits programs.
• Build and maintain strong relationships with members through responsive service.
• Prepare quotes, proposals, and program information as required.
• Travel throughout Ontario to meet with members and clients.
• Maintain accurate records of sales activity and opportunities.
• Collaborate with internal teams and external partners for a seamless client experience.
• Represent Merit Ontario at events and meetings.

Skills

Lead generation

Outside sales

Account management

Presentation skills

CRM proficiency

Education

Diploma or degree in business, sales, marketing, or related

Tools

Microsoft Office

CRM platforms

Mobile apps

Video conferencing tools

Job description

About Merit Ontario

Since 1990, Merit Ontario has represented and supported open shop construction employers across the province. As a multi-trade construction association, we provide advocacy, education, workforce development, group insurance benefits program and member services that help our members build successful businesses and strong workplaces. We are seeking a highly motivated Business Development Representative, Member Benefits to support the growth of our member group insurance benefits program. This is an exciting opportunity for a results-oriented sales professional who enjoys building relationships, identifying opportunities, and delivering value to employers across Ontario's construction industry.

This position reports to the President & CEO

Key Responsibilities

• Identify, prospect, and qualify new business opportunities using a variety of lead generation and business development techniques.
• Schedule and conduct introductory meetings, presentations, and follow-up sales meetings with prospective members and clients.
• Promote and educate members on available group insurance benefits programs and service offerings.
• Build and maintain strong relationships with members through responsive service and professional account management.
• Gather and assess client information to respond to inquiries accurately and efficiently.
• Prepare and present quotes, proposals, and program information as required.
• Address member concerns and service issues professionally while ensuring timely follow-up and resolution.
• Utilize effective sales and relationship-building techniques to support business growth objectives.
• Maintain accurate records of sales activity, member interactions, and business opportunities.
• Work collaboratively with internal team members and external partners to ensure a seamless client experience.
• Represent Merit Ontario professionally at industry events, meetings, and member functions.
• Travel as required throughout Ontario to meet with members and prospective clients.

Qualifications and Experience

• Diploma or degree in business, sales, marketing, or a related discipline.
• Minimum 3 to 5 years of outside sales experience, preferably within the group benefits, insurance, or business services sector.
• Experience generating leads, prospecting, and developing new business opportunities.
• Strong understanding of group benefits insurance programs and employer-sponsored insurance solutions.
• Exceptional verbal, written, and presentation skills.
• Professional presence with a strong customer-service orientation.
• Technically savvy with proficiency in Microsoft Office, CRM platforms, mobile applications, and virtual meeting technologies.
• Proven ability to achieve sales targets and business development objectives.
• Strong organizational and time-management skills with exceptional attention to detail.
• Ability to work independently while contributing effectively within a team environment.
• Self-motivated, resourceful, and committed to continuous learning and professional development.
• Valid Ontario driver's licence and access to reliable transportation.

A Life Licence Qualification Program (LLQP) licence or experience working within the group benefits insurance industry is considered an asset.

What We Offer

• Opportunity to work with a respected provincial construction association and a national network of affiliated associations.
• Competitive base salary and performance-based bonus program. Base salary to commensurate with experience.
• Group benefits following successful completion of the probationary period.
• Ongoing professional development and educational opportunities.
• Supportive, collaborative, and team-oriented work environment.
• Meaningful work that contributes to the growth and success of Ontario's construction industry.

Equity, Diversity and Accessibility

Merit Ontario is committed to fostering an inclusive and diverse workplace. We welcome applications from women, Indigenous peoples, visible minorities, persons with disabilities, and individuals from all backgrounds.

Merit Ontario is committed to providing accommodation throughout the recruitment and selection process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Applicants requiring accommodation at any stage of the hiring process are encouraged to advise us so appropriate arrangements can be made.