Graphic Designer

Feroot Security; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A cybersecurity startup is seeking a creative Graphic Designer to join its marketing team. You will create visually compelling designs to enhance brand presence and drive engagement. The ideal candidate has 3+ years of experience in B2B marketing, a strong understanding of branding, and proficiency in design tools like Adobe Creative Suite. The role offers a full-time position with collaborative opportunities across various teams.

Qualifications

• 3+ years of experience in graphic design or visual design roles.
• Strong understanding of branding, typography, color theory, and layout principles.
• Experience designing for web platforms and optimizing assets for user experience.

Responsibilities

• Design visual assets for multi-channel marketing campaigns.
• Maintain and evolve brand identity through visual consistency.
• Conduct A/B testing on visual elements to maximize engagement.

Skills

Graphic design

B2B marketing

Visual storytelling

Branding

Project management

Tools

Adobe Creative Suite

Canva

Figma

Job description

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Feroot Security is seeking a creative Graphic Designer to join our marketing team and bring our brand to life through visually compelling designs. This essential role will focus on creating high-impact visual assets that enhance Feroot’s presence in the cybersecurity market, driving engagement and supporting lead generation. As a key member of our fast-growing startup, you’ll work at the intersection of cybersecurity, compliance, and AI-first automation, crafting designs that resonate with our B2B audience and reinforce our position as an industry leader.

Job Description

As the Graphic Designer for the marketing team, you will be responsible for designing a wide range of visual assets, including digital and print materials, to support Feroot’s marketing campaigns, website (feroot.com), and public-facing initiatives. You will collaborate with product marketing, demand generation, content, and web development teams to create brand-consistent designs that communicate Feroot’s value proposition and drive audience engagement. Your expertise in graphic design, branding, and visual storytelling will play a critical role in elevating our market presence and supporting pipeline growth.

Key Responsibilities :

Visual Design and Asset Creation

• Design visually appealing assets for multi-channel marketing campaigns, including social media graphics (LinkedIn, X), email templates, infographics, banners, and landing page visuals.
• Create print materials such as event booth graphics, brochures, datasheets, and promotional items for trade shows, conferences, and customer events.
• Develop product-focused visuals, including illustrations, icons, and diagrams, to simplify complex cybersecurity and compliance concepts (e.g., PCI DSS, HIPAA, GDPR) for B2B audiences.
• Design website assets for Feroot’s WordPress-based marketing site (feroot.com), ensuring alignment with brand guidelines and a seamless user experience.

Brand Consistency and Evolution

Maintain and evolve Feroot’s brand identity, ensuring all visual assets adhere to brand guidelines, including color schemes, typography, and logo usage.

Collaborate with internal and external design SME’s and implement evolving branding updates.

Develop style guides and design templates to streamline asset creation and ensure consistency across marketing channels.

Act as a brand advocate, ensuring all designs reflect Feroot’s mission to make the web safer and more secure while appealing to IT professionals, compliance officers, and C-suite executives.

Cross-Functional Collaboration

Partner with product marketing to create visuals that align with product positioning, go-to-market strategies, and campaign objectives.

Collaborate with demand generation and content teams to design assets that support lead generation, nurturing, and account-based marketing (ABM) initiatives.

Work with the web development team to integrate designs into Feroot’s WordPress-based website, ensuring responsiveness, accessibility, and optimization for SEO and user experience.

Coordinate with field marketing to produce event-specific visuals, such as booth setups and signage, that drive engagement at in-person and virtual events.

Design Optimization and Performance

Optimize visual assets for web performance (e.g., file size, resolution) using tools like Adobe Creative Suite, Canva, or Figma to ensure fast load times and compatibility.

Conduct A / B testing on visual elements (e.g., banners, CTAs) to maximize engagement and conversion rates.

Analyze performance metrics for design assets (e.g., click-through rates, engagement) using tools like Google Analytics and HubSpot, and iterate based on data-driven insights.

Ensure the website is compliant with applicable accessibility requirements.

Market Research and Creative Innovation

Research design trends, competitor visuals, and industry best practices in cybersecurity, GRC, and SaaS to inform creative strategies.

Develop innovative design concepts that differentiate Feroot in the market and resonate with target buyer personas.

Stay updated on emerging tools and technologies, including AI-driven design platforms, to enhance efficiency and creativity.

Required Experience / Skills

We’re looking for a creative, detail-oriented Graphic Designer with a passion for visual storytelling and a strong understanding of B2B marketing, who has :

Proven track record of designing high-impact visual assets for marketing campaigns, websites, or events with measurable engagement results.

3+ years of experience in graphic design or visual design roles, preferably in B2B tech, cybersecurity, or SaaS.

Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Figma, or similar platforms.

Strong understanding of branding, typography, color theory, and layout principles for both digital and print media.

Experience designing for web platforms (e.g., WordPress) and optimizing assets for SEO, accessibility, and user experience.

Familiarity with marketing tools like HubSpot, Google Analytics, or SFDC for tracking design performance.

Strong project management skills, with the ability to manage multiple design projects and deadlines in a fast-paced environment.

Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

Willingness to work flexible hours during peak campaign or event periods.

What You Bring

Achievement of measurable results through impactful visual designs including images, animations and videos.

Strong understanding of B2B marketing and design needs in tech or cybersecurity.

Track record of creating brand-consistent, engaging assets for digital and print channels.

Experience optimizing designs for web performance and user engagement.

Excellent communication and collaboration skills.

Creative, detail-oriented, proactive, and organized.

Bonus Points

Experience designing for GRC, cybersecurity, or compliance-focused audiences.

Familiarity with frameworks like PCI DSS, HIPAA, GDPR, etc.

Experience with motion graphics or video editing (e.g., Adobe After Effects, Premiere Pro).

Comfort with AI / Gen-AI tools (e.g., MidJourney, DALL-E) for design ideation or asset creation.

Experience designing for trade shows, conferences, or in-person marketing events.

Why Join?

Feroot is a well-funded, fast-growing startup dedicated to making the web safer and more secure. Join a dynamic team at the forefront of cybersecurity, compliance, and AI-first automation, where your designs will shape our brand and drive our market impact. If you’re passionate about creating stunning visuals, thrive on innovation, and want to make a difference in the cybersecurity industry, we encourage you to apply.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Design, Art / Creative, and Information Technology

Industries

Computer and Network Security

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