Government & Higher Education Growth Marketing Manager

WaitWell; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Join a fast-growing Calgary-based SaaS company as a Government & Higher Education Growth Marketing Manager. You'll lead marketing efforts to elevate WaitWell's presence in public service sectors. This hybrid role focuses on strategic expansion, ABM campaigns, and cross-functional collaboration. A minimum of three days a week in the Calgary office is expected, supporting your potential to drive meaningful impact and growth.

Benefits

Performance-based bonus plan

Health and Dental benefits

Stock-option plan

Professional development and leadership opportunities

Qualifications

• 4+ years experience in B2B marketing, preferably in B2G, SaaS, or enterprise tech.
• Strong knowledge of North American public service system workflows and challenges.
• Self-starter with a growth mindset and a collaborative, entrepreneurial spirit.

Responsibilities

• Execute healthcare-specific Account-Based Marketing (ABM) and lead generation campaigns.
• Plan and manage WaitWell’s presence at industry events.
• Monitor trends in public service and student service delivery.

Skills

B2B marketing

Account-Based Marketing (ABM)

Lead generation

Content strategy

Data analysis

Collaboration

Education

Bachelor’s degree in marketing, public administration, or business

Tools

CRM and marketing automation platforms (e.g., HubSpot)

Job description

Government & Higher Education Growth Marketing Manager

Government & Higher Education Growth Marketing Manager

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This is a high-impact role focused on driving growth and expansion within the Government and Higher Education verticals across North America. You will lead marketing and outreach efforts for WaitWell in these sectors, identifying opportunities for strategic expansion, developing campaigns that generate qualified leads, and collaborating across teams to influence both revenue and product strategy. This role blends field marketing, ABM, content strategy, product feedback loops, and pipeline accountability.

Position Overview

This is a high-impact role focused on driving growth and expansion within the Government and Higher Education verticals across North America. You will lead marketing and outreach efforts for WaitWell in these sectors, identifying opportunities for strategic expansion, developing campaigns that generate qualified leads, and collaborating across teams to influence both revenue and product strategy. This role blends field marketing, ABM, content strategy, product feedback loops, and pipeline accountability.

Government and Higher Education Market Growth :

• Build and execute marketing strategies that expand WaitWell’s presence in Government (municipal offices, county offices, DMVs, police offices) and Higher Education (student services, financial aid, etc.)
• Identify and prioritize Government and Higher Education subsegments where WaitWell has a competitive edge.
• Collaborate with Sales to define target account lists and develop ABM programs that drive qualified pipeline
• Support the refinement of messaging for healthcare personas and buying groups.

Key Responsibilities :

• Execute healthcare-specific Account-Based Marketing (ABM) and lead generation campaigns using digital and field tactics.
• Plan and manage WaitWell’s presence at industry events (e.g., AAMVA, ISSP, NASFAA) including logistics, booth experience, lead capture, and follow-up strategy.
• Organize and host webinars, roundtables, and community-building experiences for healthcare buyers.
• Monitor trends in public service and student service delivery and queue management to support messaging and product development.
• Deliver vertical-specific insights to Product Management, ensuring alignment between market needs and product roadmap.
• Conduct research into competitors, emerging technologies, and regulatory shifts within Higher Education and Government.
• Collaborate with internal teams to refine personas, positioning, and pricing for Government and Higher Education verticals.
• Report on marketing program performance including MQLs, pipeline contribution, and event ROI.

Required Skills and Experience :

• Bachelor’s degree, preferably in marketing, public administration, or business.
• 4+ years experience in B2B marketing, preferably in B2G, SaaS, or enterprise tech.
• Experience planning and executing ABM campaigns, webinars, and event marketing.
• Strong knowledge of North American public service system workflows and challenges.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Clay, Make, Instantly and G2).
• Strong content and communication skills, both written and verbal.
• Data-driven mindset with experience analyzing marketing funnel performance.
• Ability to work cross-functionally with Sales, Product, and Customer Success teams.
• Self-starter with a growth mindset and a collaborative, entrepreneurial spirit.

What WaitWell Offers :

• Performance-based bonus plan
• Health and Dental benefits
• Stock-option plan
• Professional development and leadership opportunities

Location :

This is a hybrid position based in Calgary. WaitWell places a high value on teamwork, collaboration, and culture. A minimum of three days a week will be required at our Calgary office with the option to work remotely for the other two days. Extensive travel across North America (up to 20%) will be required for the role.

Why WaitWell?

WaitWell is a Calgary-based SaaS company helping public service, healthcare, and higher education organizations modernize service delivery through queue management, appointments, and payments. We’re a fast-growing team with big ambitions. You’ll work closely with experienced founders and a collaborative team, helping to shape strategy and execution in one of our fastest-growing verticals.

Ready to lead our healthcare growth?

Send your resume and cover letter to [emailprotected] and let us know why you’d be a great fit for WaitWell. Please prepare your application without the use of AI. We love AI too and you’ll get to use it in the role, but we want to see your own unique communication style.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

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Software Development

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