Google Ads Specialist (Remote, Part Time)

Volunteer Centre of Calgary; Canada; Remote; CAD 25,000 - 35,000; Part time

Job summary

A leading Canadian non-profit is seeking a Google Ads Specialist to drive fundraising efforts through optimized ad campaigns. The role offers the opportunity to work collaboratively with experienced marketers while making a real impact in the lives of Canadians with disabilities. You'll have the freedom to shape strategies and turn ad grants into meaningful results.

Benefits

Formal letter of recommendation after three months

Collaboration with experienced professionals

Qualifications

• 1-3 years of hands-on experience with Google Ads.
• Working knowledge of GA4 for tracking.
• Strong analytical skills to explain results.

Responsibilities

• Oversee and optimize Google Ad Grant campaigns.
• Coordinate with web developers for landing page readiness.
• Report monthly using Google Data Studio.

Skills

Google Ads Search

PPC fundamentals

Analytical skills

Tools

Google Data Studio

Google Tag Manager

Wix

Job description

Google Ads Specialist (Remote, Part Time)

Ongoing

------ About Right to LiveRight to Live Canada works to improve the lives of Canadians with disabilities by raising funds and driving action to meet essential needs—such as food, housing, and dignity—while advocating for systemic change. Through innovative, low-barrier fundraising and direct community impact, we address both current and historic inequities faced by the disability community. We believe every Canadian has the right to live with sufficient support and opportunity for a dignified, fulfilling life.------ Your ImpactGoogle donates US $10k/month in Ad Grants credit to every eligible charity. You’ll turn that allowance into:- steady monthly donors- high-energy campaign-based drives- a growing newsletter list- broader reach for advocacy & education workYou’ll own strategy and day-to-day execution while collaborating with our content and Wix web teams. This is a non-profit in the start-up and development stage, so an ability to work from scratch is essential. Meanwhile, this also means you've huge freedom, a full ad grant to access and room to grow.------ Core Responsibilities- Oversee and optimize our Google Ad Grant—keyword research, ad copy, bid tuning, compliance.- Coordinate with web devs to ensure paid-search landing pages in Wix are conversion-ready; recommend layout or copy tweaks.- Map and track funnels (donation, newsletter, advocacy) by setting GA4 goals, Tag Manager events, and UTM conventions; request tech help when custom code is needed.- Iterate relentlessly: A/B-test ads & pages, prune low-quality terms, and lift CTR, CPA, and ROAS.- Report monthly using Google Data Studio (Looker Studio) templates—translate metrics into clear, actionable insights for staff and board.- Advise the wider team on on-page SEO, Ad Grants policy changes, and future channel expansion (YouTube, Display, Performance Max).------ Ideal Skill Set (Intermediate Level)- 1–3 years hands-on Google Ads Search & Display experience- Working knowledge of GA4 and Google Tag Manager for basic conversion tracking.- Comfort using Wix (or proven ability to learn it quickly) to place tags, adjust SEO settings, and tweak page content.- Solid grasp of PPC fundamentals, keyword strategy, and landing-page CRO; basic understanding of SEO.- Strong analytical chops in Google Data Studio and Excel/Sheets; can explain results to non-marketers.- No formal certification required—demonstrated results trump certificates.------ How to ApplyApply through Volunteer Connector or email [e-mail] with:- A brief note on why the mission excites you.- A link to your résumé or LinkedIn.Rolling review—goal to onboard by July 15, 2025.

Why should you volunteer for this opportunity?

------ What You’ll Gain- A marquee portfolio case: scaling a charity’s Ad Grants account from zero to full capacity. - Collaboration with seasoned marketers, designers, and nonprofit leaders—plus stellar references.- The satisfaction of turning optimized clicks into meals, housing advocacy, and real-world impact for Canadians with disabilities.- A formal letter of recommendation after a successful volunteering period of three months