Go-to-Market Lead

Zen Educate; Vancouver; Hybrid; CAD 75,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Hybrid work

Commission up to 7500

PTO & sick leave

Annual salary increases

Job summary

Zen Educate Canada Ltd. on Vancouver’s coast is seeking a Go-to-Market Lead to identify target markets, craft market positioning, and align cross-functional teams to drive growth and maintain customer satisfaction.

You will collaborate with the Chief of Staff and Product teams to develop positioning, sales enablement, and marketing materials for new features and launches, ensuring credible market entry and expansion into large charter networks.

Qualifications

• 1–2 years of sales experience in a cross-border and / or global sales environment.
• Prior work experience in education or a closely related field.
• Demonstrated experience enabling credible, peer-level dialogue with and securing buy-in from clients and stakeholders.
• Demonstrated understanding of the K-12 procurement cycle, budget timelines, and the decision-making structures unique to public education.
• Entrepreneurial background or demonstrated experience thriving in a fast-paced, high-agency startup environment.

Responsibilities

• Develops and implements internal and external communication and promotional strategies to expand Zen Educate’s market footprint.
• Partners with the Chief of Staff and Product team to develop positioning, sales enablement and marketing materials for new app features and service launches, ensuring the sales team can credibly and effectively bring new capabilities to market.
• Contributes to Zen Educate's strategic expansion into large, multi-jurisdiction charter networks;
• Identifies key targets, develops tailored engagement approaches, and informs go-to-market strategy for high-priority segments.
• Reviews market data and customer feedback to develop recommendations regarding new service offerings.
• Leads the development of sales enablement materials, serving as the voice of marketing and sales in the creation of case studies, one-pagers, conference collateral, and other customer-facing assets that support pipeline generation and conversion across Zen Educate's service lines.
• Designs and maintains sales training and knowledge management systems to drive the continued upskilling of the sales team, building both core sales competencies and deep product knowledge across Zen Educate's platform, talent solutions, and evolving service offerings.
• Architects cross-functional collaboration frameworks between Sales, School Success, and Educator Recruitment teams, including standardized communication flows, status update protocols, and shared operating models that improve efficiency and partner outcomes.
• Mentors and coaches junior sales representatives, providing structured guidance to build fluency in Zen Educate's value proposition and proficiency in selling across its service lines, with a particular focus on accelerating ramp time and long-term rep development.
• Manages an active portfolio of charter school networks as an individual contributor, executing outbound outreach and relationship development with the goal of converting prospects into signed Zen Educate partners.

Skills

Sales experience

Cross-border sales

Education sector

K-12 procurement

Startup mindset

Job description

$75,000 - $95,000 a year

Permanent, Full-time

Language Required for the Work: English

$75,000 to $95,000 per year depending on education and experience

Location: Vancouver, BC

Zen Educate Canada Ltd., with offices located at Suite 200, 1575 West Georgia Street, Vancouver, BC, is recruiting for a talented Go-to-Market Lead to identify target markets, develop market positioning and align cross-functional teams to drive growth and maintain customer satisfaction.

About Zen Educate

Zen Educate is a technology company that matches schools with temporary educator staff. Our mission is to change the world of education recruitment. Schools spend over $9bn a year on temporary educators, with over $2bn per year of that spent on fees that take money out of the education system. By leveraging the latest technology, we purpose built a platform that helps schools to pay less while educators earn more.

We want students to have access to the best education possible, and we go the extra mile to find, onboard, match, and coach incredible educators that deeply care about their students. We wake up every day on a mission to care more. We care more about our schools. And we care more about our educators.

This is your chance to make a difference and join a high growth tech startup on the ground floor. We are a collaborative company, and the career growth opportunities are endless if you are someone willing to dive in, be entrepreneurial, and do whatever is needed to get the job done. We are passionate about learning and development, and will invest in both your personal and professional growth.

We have recently raised our Series B funding of $37mil, the largest round in European EdTech last year. This is an exciting opportunity to make a difference and be part of a high growth start-up that is expanding rapidly in the UK and US markets!

Role Responsibilities

• Develops and implements internal and external communication and promotional strategies to expand Zen Educate’s market footprint.
• Partners with the Chief of Staff and Product team to develop positioning, sales enablement and marketing materials for new app features and service launches, ensuring the sales team can credibly and effectively bring new capabilities to market.
• Contributes to Zen Educate's strategic expansion into large, multi-jurisdiction charter networks;
• Identifies key targets, develops tailored engagement approaches, and informs go-to-market strategy for high-priority segments.
• Reviews market data and customer feedback to develop recommendations regarding new service offerings.
• Leads the development of sales enablement materials, serving as the voice of marketing and sales in the creation of case studies, one-pagers, conference collateral, and other customer-facing assets that support pipeline generation and conversion across Zen Educate's service lines.
• Designs and maintains sales training and knowledge management systems to drive the continued upskilling of the sales team, building both core sales competencies and deep product knowledge across Zen Educate's platform, talent solutions, and evolving service offerings.
• Architects cross-functional collaboration frameworks between Sales, School Success, and Educator Recruitment teams, including standardized communication flows, status update protocols, and shared operating models that improve efficiency and partner outcomes.
• Mentors and coaches junior sales representatives, providing structured guidance to build fluency in Zen Educate's value proposition and proficiency in selling across its service lines, with a particular focus on accelerating ramp time and long-term rep development.
• Manages an active portfolio of charter school networks as an individual contributor, executing outbound outreach and relationship development with the goal of converting prospects into signed Zen Educate partners.

Role Requirements

• 1–2 years of sales experience in a cross-border and / or global sales environment.
• Prior work experience in education or a closely related field.
• Demonstrated experience enabling credible, peer-level dialogue with and securing buy-in from clients and stakeholders..
• Demonstrated understanding of the K-12 procurement cycle, budget timelines, and the decision-making structures unique to public education.
• Entrepreneurial background or demonstrated experience thriving in a fast-paced, high-agency startup environment, with the ability to operate effectively amid ambiguity, rapid growth, and evolving priorities.

Benefits

• 20 days of PTO + 8 days of paid sick leave + US Federal holidays + option to purchase up to 5 additional days per year
• Quarterly social budget + in office socials
• Modern office space with free lunch
• Health insurance
• Eligible for commission of up to $7500 upon meeting sales / revenue targets
• Hybrid work - up to 2 days per week work from home
• Annual salary increases and bonuses to be awarded at the discretion of the employer

We welcome applicants with diverse backgrounds, and different experiences and perspectives - just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive atmosphere with a culture where people’s voices are heard and all our team can look forward to coming to work.

We value and respect all differences in all people (seen and unseen). We believe in an environment with equal access to career development opportunities and actively encourage applications from BAME candidates.

If you require any reasonable adjustments during your interview process with us, please do let us know.

Due to the high volume of applications, we regret that we are unable to provide individual feedback on initial submissions.

If you have any questions, please contact [email protected]

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.