Go-To-Market Campaign Manager – Automotive

AutoTrader.ca; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

AutoTrader.ca is seeking a data-driven Go-To-Market Campaign Manager responsible for planning, executing, and tracking campaigns within a dynamic automotive marketplace. The role demands collaboration across teams to ensure campaign success, data accuracy, and insightful performance analysis. The ideal candidate will possess strong organizational and analytical skills, along with a proven track record in campaign management.

Benefits

Gym discounts and onsite gyms

Employee and Family Assistance Program

Weekly virtual wellness events

Conferences & training budget

Qualifications

• 3–5 years experience in campaign management, sales, or marketing operations.
• Ability to manage multiple projects with attention to detail.
• Experience working with CRM systems and marketing automation tools.

Responsibilities

• Manage campaign setup, launch, and delivery in collaboration with Product, Marketing, Sales, and CRM teams.
• Validate and structure campaign data inputs to ensure accuracy.
• Monitor campaign progress, identify bottlenecks, and optimize mid-flight.

Skills

Data validation

Analytical thinking

Salesforce

Communication skills

Tools

Excel

SQL

PowerPoint

Job description

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company comprises AutoTrader.ca, AutoSync, and Dealertrack Canada. AutoTrader.ca (also known as AutoHebdo.net in Quebec) offers the largest inventory of new and used cars in Canada, with over 25 million monthly visits. AutoSync is the largest and fastest-growing dealer and OEM software provider in Canada, offering a suite of connected automotive software solutions including vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage, and TRFFK. Dealertrack is Canada's largest automotive financing portal, processing over 6.5 million credit applications annually. Collateral Management is a comprehensive, managed technology solution to maximize recovered funds while ensuring compliance across jurisdictions. Visit tradercorporation.com to learn more.

TRADER Corporation's parent company, AutoScout24, is Europe's largest online car marketplace with over 2 million listings and 43,000 dealer customers. AutoScout24 enables users to find, finance, buy, subscribe for, and sell new and used cars, as well as motorcycles and commercial vehicles. Since 1998, AutoScout24 has provided a digital platform for car trading across several European markets, serving over 30 million users monthly with more than 43,000 dealers and around 500 employees. More information is available at www.autoscout24.de.

We are looking for a data-driven and execution-focused Go-To-Market Campaign Manager to oversee planning, execution, and tracking of campaigns across our automotive marketplace. The role involves managing campaign setup, data validation, sales support, and performance analysis. The ideal candidate is highly organized, analytical, and capable of working cross-functionally in a fast-paced environment.

Key Responsibilities

1. Campaign Execution and Operations
2. - Manage campaign setup, launch, and delivery in collaboration with Product, Marketing, Sales, and CRM teams.
3. - Validate and structure campaign data inputs to ensure accuracy.
4. - Monitor campaign progress, identify bottlenecks, and optimize mid-flight.
5. - Maintain documentation and schedules for transparency and alignment.

2. Sales Support & Offer Enablement

1. - Serve as the first contact for Sales on campaign inquiries.
2. - Support offer briefings, eligibility checks, and contract processes.
3. - Troubleshoot data or process issues affecting sales activation.

3. Campaign Reporting & Analytics

1. - Track KPIs such as participation, conversion, deal value, and redemptions.
2. - Collaborate on performance reporting and analysis.
3. - Provide insights and recommendations for future campaigns.

Qualifications

Required

• 3–5 years experience in campaign management, sales, or marketing operations.
• Proficiency in data validation, analytics, and reporting tools (Excel, PPT, SQL).
• Experience with Salesforce for campaign and dashboard creation.
• Ability to manage multiple projects with attention to detail.
• Strong communication skills across technical and commercial teams.
• Experience working with CRM systems and marketing automation tools.

Preferred

• Experience in automotive, e-commerce, or marketplace industries.

Key Competencies

• Operational Excellence
• Analytical Thinking & Data Accuracy
• Campaign Coordination & Project Management
• Cross-functional Communication
• Commercial Support Mindset
• Results Orientation

What’s in it for you…

- We support work-life balance through various benefits including gym discounts, wellness programs, and training opportunities.

Benefits from Day 1

• Gym discounts and onsite gyms
• Employee and Family Assistance Program
• Weekly virtual wellness events
• Conferences & training budget
• Internal training programs

Financial Planning

• 3% matching pension contributions and income protection options.

Competitive Salary

• Annual bonus and 3% CPP matching.