Global Product Manager - HerdStrong 360

Cmsa Ascv; Guelph; Hybrid; CAD 81,000 - 99,000; Full time

Benefits offered by this job

Health & dental

Disability coverage

Employee Assistance Program

Pension plan with employer matching

Annual performance bonus

Job summary

Semex is seeking a Global Product Manager to lead worldwide commercialization, launch, growth, and lifecycle management of HerdStrong 360 products from its Guelph, Ontario base. You will work with R&D, regulatory, operations, supply chain, sales, and marketing to drive revenue and market penetration.

The role requires international travel (30% international, 10% domestic), a minimum starting salary of CAD 90,000, and a strong background in animal health and dairy nutrition.

Qualifications

• 5+ years in product management, marketing, technical sales, or commercial leadership.
• Ability to travel internationally with passport and visas.
• Experience in dairy nutrition, animal health, livestock production, veterinary products, or feed additives preferred.
• Demonstrated success launching products internationally.
• Experience working with distributors and export markets.
• Strong understanding of dairy production systems and transition cow management.

Responsibilities

• Develop and execute global product strategies for HerdStrong 360 portfolio.
• Define product positioning, target segments, pricing, and competitive differentiation.
• Identify market opportunities and emerging industry trends.
• Monitor competitive activity in dairy nutrition, transition cow health, and calf health.

Skills

Product management

Marketing

Commercial leadership

Technical sales

Education

Bachelor's degree

Job description

At Semex, we truly believe that your work and workplace should be more than just a job - they are an invaluable part of your career and personal journey. We believe you should have opportunities to grow, develop relationships, and contribute to our important work of ensuring that farmers worldwide have the genetics, technology, and hands-on solutions needed to feed the world.

About the Role

We are currently looking for a Global Product Manager to fill a vacancy and join our Corporate Development team. Reporting to the Vice President, Sales, The Global Product Manager will lead the worldwide commercialization, launch, growth, and lifecycle management of a focused portfolio of HerdStrong 360 products. The HerdStrong 360 product portfolio builds on Immunity+ ® genetics with full-circle health solutions for healthier, more productive herds.

What You Will Do:

• Develop and execute global product strategies for the HerdStrong 360 product portfolio.
• Define product positioning, target customer segments, pricing strategies, and competitive differentiation.
• Identify market opportunities, customer needs, and emerging industry trends.
• Monitor competitive activity and market developments within dairy nutrition, transition cow health, and calf health segments.

Global Product Launch Management

• Lead end-to-end launch planning and execution for new products
• Develop launch playbooks, timelines, milestones, and success metrics.
• Coordinate cross-functional activities involving R&D, regulatory, operations, supply chain, sales, and marketing teams.
• Partner with regional sales leaders to drive revenue growth and market penetration.
• Develop sales tools.
• Deliver sales training programs for internal teams and distributor networks.
• Support major customer meetings, technical seminars, and commercial negotiations.
• Develop and execute integrated global marketing strategies and promotional plans.
• Create compelling product messaging based on scientific evidence and focused on customer needs and outcomes.
• Lead digital marketing, content marketing, and campaign development.

Scientific Communications & Technical Marketing

• Translate research and field-trial data into customer-focused value propositions.
• Produce technical articles, webinars, and educational materials.
• Collaborate with veterinarians, nutritionists, universities, and key opinion leaders.
• Maintain scientific credibility and compliance in all product communications.
• Support international distributors with training, sales tools, and launch materials.
• Build strong relationships with key distribution partners.
• Facilitate distributor onboarding and product certification programs.
• Monitor distributor performance and identify growth opportunities.
• Conduct ongoing analysis of:
  • Dairy industry trends
  • Competitive products
  • Customer needs
  • Pricing dynamics
  • Regulatory development.
• Gather customer insights from veterinarians, nutritionists, producers, and distributors.
• Identify unmet market needs and opportunities for innovation.

What You Need to Succeed:

• Bachelor's degree in Animal Science, Veterinary Medicine, Agricultural Sciences, Agribusiness, Marketing, or related field.
• 5+ years of product management, marketing, technical sales, or commercial leadership experience.
• Ability to travel internationally as required, including possession of a valid passport and the ability to obtain and maintain all necessary travel documentation and visas.
• Experience in dairy nutrition, animal health, livestock production, veterinary products, or feed additives preferred.
• Demonstrated success launching products internationally.
• Experience working with distributors and export markets.
• Strong understanding of dairy production systems and transition cow management.

Why Join Semex:

• Company paid comprehensive benefits program: Including extended health and dental care for employees and eligible dependents
• Short and long-term disability coverage
• Employee & Family Assistance Program
• Defined Contribution Pension Plan with employer matching
• Competitive salary, merit pay and annual performance bonus

Work-Life Balance

• Paid time off: Vacation, Personal and Sick time
• Employee Recognition Program

Growth & Culture

• Learning and development opportunities
• Social committee events
• Annual allowance for Semex Shop to purchase Semex / Boviteq branded clothing and merchandise

This is a hybrid role, based out of our Guelph, Ontario office. Please note, regular travel (30% international, 10% domestic) is a requirement of this role. This position offers a minimum starting salary of $$90,000, with potential compensation enhancements based on applicable experience and qualifications.

At Semex we strive to have team members feel empowered and valued, contributing to our success. We take pride in the diverse community that makes up the fabric of our company. From the salesperson at the farm gate to the lab technician, everyone works purposefully and meaningfully. We’re not afraid of hard work, hold each other accountable, and act guided by our core values. If this sounds like you, let’s talk!

Semex/Boviteq encourages people with disabilities to apply. Accommodations are available throughout the recruitment process upon request by contacting [e-mail] .

At Semex/Boviteq we are committed to protecting your personal information. By applying you consent to the collection and use of your personal data for recruitment purposes, in accordance with applicable privacy laws. Artificial intelligence (AI) may be used during the recruitment process. Please note the terms used in this posting are used generically and refer to people of all genders. We are dedicated to fair and transparent hiring practices and will notify applicants of the outcome within 45 days of their final interview.

We thank all applicants for applying for this position, but only those considered for an interview will be contacted.