Global Market Research Specialist

BRP; Dorval; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a passionate Market Research Specialist to lead brand and advertising research initiatives. This role involves developing and managing market research projects, collaborating with brand teams to monitor brand health, and analyzing advertising strategies. You will leverage consumer data to identify opportunities and provide actionable insights that guide marketing strategies. If you thrive on data integrity and enjoy storytelling through data, this is the perfect opportunity for you to make a significant impact in a dynamic environment.

Qualifications

• 8+ years of experience in market research and insights roles.
• Strong skills in data integrity and stakeholder engagement.

Responsibilities

• Lead market research projects and monitor brand health.
• Prepare reports and provide strategic recommendations.

Skills

Market Research

Data Analysis

Consumer Insights

Data Visualization

Stakeholder Engagement

Proactive Communication

Tools

Qualtrics

Sprout

Display R

Job description

The Data Marketing & Insights team is looking for someone who is passionate about market research to take part in leading our brand and advertising market research initiatives.

As a Market Research Specialist, you will be tasked with developing and managing market research projects related to our brand and advertising performance for all BRP brands globally (Ski-Doo, Sea-Doo, Can-Am, Marine). You will collaboratively work with the brand teams to monitor our brand health, measure the impact of our advertising strategies, and ensure constant improvement.

You will work closely with external suppliers during each step of the research projects, including the elaboration of the research plans and tools, the analysis, and the reporting.

By also leveraging other data sources, you will develop your knowledge of the industry and of the consumers to identify opportunities and suggest clear recommendations that will guide our marketing strategies and tactics.

YOU’LL HAVE THE OPPORTUNITY TO:

• Lead trackers for all BRP brands and monitor brand and advertising KPIs.
• Design and execute custom market research to address information gaps.
• Recommend research methodologies & sampling frameworks.
• Develop optimal collection tools for all research projects under purview.
• Prepare research reports and action plans for corporate & executive stakeholders.
• Interpret available consumer data to build actionable insights.
• Be the voice of the customer in strategic meetings.
• Provide strategic recommendations to marketing and business management.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Minimum 8 years’ experience across various market research and insights roles.
• Proactive connector, able to liaise with all relevant internal stakeholders.
• Naturally curious, self-motivated and obsessed with data integrity.
• Previous experience visualizing and storytelling data for non-data audiences.
• Proficiency with consumer intelligence platforms (Qualtrics, Sprout, Display R).
• Experience with multivariate analysis and other statistical techniques preferred.

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

Does this sound like you? We look forward to receiving your application.