Global Influencer Marketing

NetEase Games; Canada; On-site; CAD 30,000 - 60,000; Full time

Job summary

An innovative company in the education sector is seeking a dynamic Influencer Marketing Specialist to enhance its outreach through social media. This role involves identifying and collaborating with gaming influencers, managing KOL marketing campaigns, and ensuring effective communication across platforms. With a focus on high-quality content and engagement, you'll play a vital role in shaping the future of online education. Join a forward-thinking team dedicated to empowering users through advanced learning technologies and make a meaningful impact in the evolving world of digital education.

Qualifications

• 1-3 years of experience in influencer marketing or equivalent.
• Strong proficiency in social media platforms, especially international.

Responsibilities

• Identify and evaluate gaming influencers on social media platforms.
• Support KOL marketing campaigns with script development and analysis.
• Ensure timely and high-quality delivery of tasks.

Skills

Influencer Marketing

Social Media Proficiency

Bilingual (English and Chinese)

Communication Skills

Teamwork

Education

1-3 years of experience in influencer marketing

Tools

YouTube

Instagram

TikTok

Job description

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

Responsibilities:

• Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
• Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
• Respond promptly to assignments, ensuring timely and high-quality delivery.

Required Qualifications:

• 1-3 years within the influencer marketing space or equivalent experience
• Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
• Strong proficiency in various social media platforms, especially international ones.
• Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
• Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.