Global Head of Demand Generation

Job title: Global Head of Demand Generation
Department: Sales & Marketing
Reporting to: VP of Marketing
Location: Remote USA or Boston Office
About Opensignal

Opensignal is the leading global provider of independent insight and data into network experience and market performance. Our user-centric approach allows communication providers to constantly improve their network and maximize commercial performance. Leading analysts, investors, and financial institutions place a high value on our independent analysis, and we are regular contributors to their reports.

Real network experience is our focus, and ultimately, that's what influences customer choice. Our mission is to advance connectivity for all, and here at Opensignal, the team is leading the industry in enabling operators to link their network experience and market performance in a way that has never before been possible.

With offices in London, Boston, and Victoria, British Columbia, and Warsaw, Poland, we are truly global, with employees working across four continents and representing over 25 nationalities. We are an equal opportunity employer dedicated to building an inclusive and diverse workforce.
Role Overview

The Head of Global Demand Generation will develop and execute comprehensive demand generation strategies to enhance Opensignal's market presence and drive qualified leads. This role requires a strategic thinker with expertise in B2B marketing, campaign execution, and pipeline generation. The ideal candidate will lead a team to achieve business growth objectives.
Key Responsibilities

• Strategy & Leadership: Develop and implement multi-channel demand generation strategies aligned with business and revenue goals.
• Campaign Execution: Oversee integrated marketing campaigns, including digital advertising, ABM, content syndication, webinars, and events.
• Performance Optimization: Own pipeline metrics and revenue contribution targets, leveraging data-driven insights to refine strategies and improve conversion rates.
• Collaboration: Partner with sales, product, content and executive leadership to ensure alignment on revenue-driving initiatives.
• Team Leadership: Build and mentor a high-performing team, fostering a culture of innovation and continuous optimization.
• Budget & Resource Management: Allocate resources effectively, manage external vendors, and optimize marketing spend for maximum ROI.

Qualifications & Experience:

• 12+ years of B2B global marketing experience, with 5+ years in a leadership role.
• Proven track record of designing and executing high-impact demand generation strategies.
• Strong understanding of marketing automation tools and CRM systems. Must have knowledge of Hubspot.
• Expertise in account-based marketing (ABM), digital marketing, and event-based lead generation.
• Excellent analytical, communication, and stakeholder management skills.
• Experience in the telecom or data analytics industry preferred but not required.

Success Metrics:

• Achievement of pipeline generation targets.
• Improvement in lead conversion rates.
• Increased MQL to SQL conversion rates.
• Stronger alignment between marketing and sales teams.

Opensignal is an equal opportunity employer. We value diversity and are committed to fostering an inclusive workplace. Apply today to join a team that is shaping the future of telecom analytics!