Global Consumer Insights Leader — AI-Driven Strategy

Arcteryx.Com; North Vancouver; On-site; CAD 317,000 - 476,000; Full time

Benefits offered by this job

Health & wellbeing

Financial wellbeing

Time off & flexibility

Family support

Growth & gear

Job summary

ARC'TERYX in North Vancouver seeks a Vice President, Global Consumer Data & Insights, to be a trusted advisor to the Brand Leadership team and the Enterprise organization, shaping insights-led strategy and long-term growth through the voice of the consumer.

You will build and lead a global insights team, evolve analytics including AI-driven approaches, and partner with executives to inform brand decisions across regions and functions.

Qualifications

• 15+ years of progressive experience across brand, consumer insights, and strategy with a relevant bachelor's degree.
• Demonstrated success influencing executive leadership and translating insights into global brand initiatives.
• Strong analytical and technical fluency with advanced analytics, predictive modeling, and AI-driven insights in a multi‑market context.
• Exceptional ability to synthesize complex data into compelling narratives for senior stakeholders.
• Proven people leader who aligns global teams and builds diverse organizations in a matrix environment.
• Knowledge of technical apparel/outdoor/premium lifestyle categories and consumer culture Arc'teryx targets.
• Genuine passion for outdoor activities that matches the work.

Responsibilities

• Set the strategic vision and multi-year roadmap for global Consumer Insights.
• Serve as enterprise leader for consumer insights, embedding a consumer-first operating model across regions and functions.
• Build and develop a high-performing global Consumer Insights team with clear design and succession plans.
• Translate multi-source data into clear narratives and advance analytics, including AI-driven approaches.
• Design and scale a global insights operating model, platforms, KPIs, and standardized methodologies; form external partnerships.
• Lead consumer segmentation and consolidate data across product, channel, and regional data landscapes.
• Shape brand-building with next-gen insights, AI, real-time signals, and new technologies.
• Pioneer new approaches to understanding consumer connection and brand experience at scale.
• Future-proof the Brand with predictive foresight and scenario planning to anticipate disruption.

Skills

Brand strategy

Consumer insights

Executive leadership

Advanced analytics

Predictive modeling

AI-driven insights

Data governance

Cross-functional leadership

Team building

Stakeholder management

Education

Bachelor's degree in a relevant field

Job description

ARC'TERYX in North Vancouver seeks a Vice President, Global Consumer Data & Insights, to be a trusted advisor to the Brand Leadership team and the Enterprise organization, shaping insights-led strategy and long-term growth through the voice of the consumer.

You will build and lead a global insights team, evolve analytics including AI-driven approaches, and partner with executives to inform brand decisions across regions and functions.