Global Campaign Specialist

Okta, Inc.; Toronto; Hybrid; CAD 66,000 - 98,000; Full time

Job summary

Okta is seeking a Marketing Campaign Specialist to drive demand generation campaigns across digital channels. You will manage campaign execution, analyze performance metrics, and collaborate with teams to optimize engagement. Ideal candidates will have a Bachelor's degree in Marketing or Communications and experience in B2B marketing.

Benefits

Health insurance

Dental insurance

Vision insurance

RRSP with a match

Telemedicine

Paid leave including PTO

Qualifications

• 2+ years of experience in B2B marketing campaign execution and demand generation.
• Proven experience with campaign best practices and accurate reporting.

Responsibilities

• Plan, execute, and optimize demand generation campaigns.
• Analyze campaign performance and report insights.
• Collaborate with cross-functional teams for cohesive messaging.

Skills

Analytical skills

Organizational skills

Project management

Attention to detail

Communication

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Salesforce

Marketo

Tableau

Google Analytics

Job description

Get to know Okta

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Job Summary:

As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion.

Key Responsibilities:

• Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
• Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising.
• Analyze campaign performance and report on key trends, insights, and opportunities.
• Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
• Assist with localizing and translating content for different markets.
• Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
• Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
• Track campaign KPIs and prepare performance reports for stakeholders.
• Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in B2B marketing campaign execution and demand generation .
• Proven experience with campaign best practices, process adherence, and accurate reporting.
• Strong attention to detail.
• Knowledge of digital marketing channels, including paid media, email marketing, and social media.
• Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms.
• Excellent analytical, organizational, and project management skills.
• Strong communication and collaboration abilities.

#LI-Hybrid

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can .

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Job Summary:

As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion.

Key Responsibilities:

• Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
• Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising.
• Analyze campaign performance and report on key trends, insights, and opportunities.
• Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
• Assist with localizing and translating content for different markets.
• Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
• Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
• Track campaign KPIs and prepare performance reports for stakeholders.
• Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in B2B marketing campaign execution and demand generation .
• Proven experience with campaign best practices, process adherence, and accurate reporting.
• Strong attention to detail.
• Knowledge of digital marketing channels, including paid media, email marketing, and social media.
• Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms.
• Excellent analytical, organizational, and project management skills.
• Strong communication and collaboration abilities.

#LI-Hybrid

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit:https://rewards.okta.com/can .

The annual OTE (On Target Earning) range for this position for candidates located in Canada is between: $66,000 — $98,000 CAD

What you can look forward to as a Full-Time Okta employee!

• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/ .

Some roles may require travel to one of our office locations for in-person onboarding.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/ .

U.S. Equal Opportunity Employment Information
Read more

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Follow Okta

First Name

Last Name

Email

Phone

Resume

Upload PDF

Paste

Upload Resume/CV (PDF must be less than 8 MB )

Upload PDF

Paste

Upload Cover Letter (PDF must be less than 8 MB )

LinkedIn Profile

Website

Are you legally authorized to work in the country you reside?

Will you now or in the future require Visa Sponsorship?

To the best of your knowledge, do you have any family members / relatives or personal relationships at Okta or at any suppliers, partners, or vendors that have a business relationship with Okta?(For purposes of this question, a “family member / relative or personal relationship” is defined as close personal friends (including sexual and/or romantic relationships), close relatives (spouse, partner, children, cousins, aunts, uncles, nieces, nephews, grandparents or grandchildren), someone who lives in your household, or anyone else with whom you have a close enough personal relationship or connection that it could improperly bias your conduct or decision making or be perceived to be capable of impacting your conduct or decision making.

If yes, please identify name of person / vendor and describe relationship / association:

Do you have any outside business activity(ies) (advisory, consulting, or board roles, or side businesses) that you would continue engaging in or plan to engage in if you joined Okta in this role?

If yes, please describe:

Have you worked for Okta in the past?

I acknowledge and agree to the processing of my personal data in accordance with Okta's Privacy Policy.

I would like to be considered for future positions at Okta.