Global Brand GTM Operations Manager

Arcteryx; North Vancouver; Hybrid; CAD 108,000 - 142,000; Full time

Benefits offered by this job

Health & wellbeing

RRSP matching

Employee Stock Purchase Program

Paid time off

Parental leave top-up

Professional development & gear

Job summary

ARC’TERYX is seeking a Global Brand GTM Operations Manager to lead day-to-day GTM pathway coordination across Global Channels and Brand Marketing. You will align timelines, milestones, and deliverables with Global Channel teams, Creative, and Regional partners while managing risk and driving process improvements.

The role requires collaboration, strong organizational skills, and experience in GTM within apparel or outdoor brands.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years in marketing or GTM ops or cross-functional program coordination.
• Experience with GTM processes in product-based business (outerwear/apparel).
• Strong translation of marketing strategies into cross-functional plans.
• Experience coordinating multiple functional teams and managing timelines.
• Familiar with GTM tools, calendars, and enterprise-wide process coordination.
• Experience with project management tools (Smartsheet, Monday).

Responsibilities

• Own the Global Channels GTM pathway coordination, ensuring timelines, milestones, and deliverables.
• Coordinate seasonal planning and handoffs from strategy to execution.
• Clarify responsibilities, dependencies, and readiness for GTM stage gates.
• Track progress, identify risks, and escalate issues as needed.
• Facilitate cross-functional working sessions and reviews to maintain alignment.
• Implement process/workflow improvements and share with GTM leadership.
• Maintain GTM calendar, stage gates, and routine readiness updates.
• Support global-to-regional GTM coordination and regional requirements.

Skills

Marketing operations

GTM processes

Cross-functional coordination

Project management

Communication skills

Education

Bachelor's degree or related field

Tools

Smartsheet

Monday.com

Job description

Department: Brand Marketing

Reports to: Director, Global Brand Operations - GTM

Location: North Vancouver, B.C.

Your Opportunity at ARC’TERYX:

As the Global Brand GTM Operations manager, you support the Go-To-Market (GTM) operations across the Brand function, helping bring our global Brand priorities to market by connecting teams, timelines, and processes from strategy through execution.

With a dedicated focus on the Global Channels GTM pathway, you work closely with Global Brand Marketing, Global Channel teams, Global Creative, Global Brand Ops, and Regional Marketing partners to align teams on requirements, key milestones, and seasonal deliverables.

You manage the day-to-day operation of this pathway, identify risks and opportunities for improvement, and contribute to the continued evolution of our Brand GTM system.

You are highly organized, proactive, and collaborative, with the ability navigate complex timelines, connect cross-functional teams and bring clarity to processes in a fast-paced environment.

This role is primarily based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Global Brand GTM Team is responsible for the operating framework that connects integrated planning and execution (including GTM Planning, stage-gate management, cross-functional alignment, and global-to-regional integration).

We work closely with Global Brand Marketing, Global Channels, Global Creative, Global Brand Operations, and Regional marketing teams, helping to navigate the GTM process, coordinate seasonal requirements, and stay aligned as seasonal plans progress.

Global Channels GTM Pathway Management

• Owning the day-to-day coordination and management of the Global Channels GTM pathway, ensuring teams are aligned on process requirements, timelines, milestones, and deliverables
• Coordinating Global Channel teams through seasonal planning, alignment, and handoffs from strategic direction into execution planning
• Partnering with functional leads to clarify deliverables, responsibilities, dependencies, and readiness for key GTM stage gates
• Tracking progress against seasonal milestones, proactively identifying risks or gaps, and partnering with teams to resolve issues or elevate decisions as needed
• Facilitating cross-functional working sessions and reviews to maintain alignment and momentum across Global Channel teams
• Identifying opportunities to improve the Global Channels GTM pathway and recommending process and workflow improvements to GTM leadership

Seasonal GTM Operations & Cross‑Functional Coordination

• Supporting the planning and maintenance of the Brand GTM calendar, including key milestones, dependencies, and stage gates
• Leading the scheduling and preparation for GTM stage gates and working sessions, including agendas, participant alignment, materials, documentation, and follow‑ups
• Providing regular updates to Brand and cross‑functional partners on upcoming milestones, deliverable expectations, and seasonal readiness
• Maintaining visibility into team‑level progress and dependencies, ensuring risks and changes are communicated to the appropriate stakeholders
• Supporting global‑to‑regional GTM coordination and seasonal handoffs, partnering with Regional Integration teams to align on regional requirements
• Overseeing the GTM process documentation, trackers, and project management tools ensuring consistent execution across seasons
• Contributing to seasonal GTM reviews, capturing feedback, lessons learned, and identifying opportunities for continuous improvement

Here are some of the things you could be working on in the future:

• Supporting the refinement and development of the Global Channels GTM pathway as channel capabilities, requirements, and ways of working evolve
• Providing ongoing updates to stakeholders on GTM timelines and dependencies, while working within our project management process to ensure operational integration across functions

Are you our next Global Brand GTM Operations Manager?

• You have a Bachelor's degree or post‑secondary education in a related field (GTM lifecycles, product development in the clothing/textile industry, Design Operations, Agency/Studio Operations)
• You have 5+ years experience in marketing operations, GTM operations, project management, or cross‑functional program coordination, ideally within a global consumer brand or creative environment
• You have experience working within GTM processes in a product‑based business within the outerwear, apparel, or footwear industry
• You understand how marketing strategies translate into cross‑functional planning, deliverables, and execution
• You have experience coordinating multiple functional teams, managing timelines, and tracking interdependent deliverables
• You are comfortable facilitating meetings, communicating expectations, and following through with stakeholders to maintain progress
• You can proactively identify risks, resolve operational challenges, and recognize when issues require escalation
• You have strong communication and organizational skills, with a collaborative, solution‑oriented mindset
• You have familiarity with GTM tools, calendars, and enterprise‑wide process coordination
• You have experience and expertise in working with project management tools (Smartsheet, Monday, etc.)
• You have strong skills in workflow organization and efficiency to meet deadlines and manage multiple priorities
• You have relentless attention to detail and the ability to prioritize tasks to meet deadlines.
• You can work effectively with diverse teams and stakeholders

Compensation:

The salary range for this role is CAD$108,000 - CAD$142,000.

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

• Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender‑affirming care and a 24/7 Employee Assistance Program (EAP).
• Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
• Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
• Family support - Parental leave top‑up and a nesting period for new parents.
• Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill‑building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

Eligibility for certain programs may vary by role.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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