Gestionnaire de campagne / Campaign Manager - Nurture Programs (contract)

Genetec; Montreal; On-site; CAD 80,000 - 115,000; Full time

Job summary

Genetec is seeking a Campaign Manager - Nurture Programs who will develop and optimize lead nurturing strategies to enhance sales readiness. This mid-senior level role involves collaboration across teams, campaign management, and applying best practices in email marketing. Ideal candidates will possess a bachelor's degree in Marketing and 5+ years of digital marketing experience, with a strong grasp of B2B contexts and fluency in both French and English.

Benefits

Attractive compensation package

Training Tuition Reimbursement Program

Subsidized meals in our amazing Bistro

Flexible working schedule

Free, unlimited coffee

Private, free parking for all employees

Onsite fitness facility with personal trainer

Qualifications

• 5 years or more of digital marketing experience in a B2B environment, preferably in the technology sector.
• Knowledge of marketing automation technology (Marketo experience is a plus).
• Proven track record of delivering multi-channel campaigns.

Responsibilities

• Drive the development of multi-channel lead nurturing programs.
• Monitor program's performance and identify tactics for improvement.
• Document best practices and train regional stakeholders.

Skills

Digital marketing

Lead nurturing

Email marketing

Project management

B2B marketing

Fluency in French and English

Education

Bachelor's degree in Marketing

Tools

Marketo

Job description

4 days ago Be among the first 25 applicants

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Your team's dynamic:

Genetec is a global technology company that has been transforming the physical security industry for over 25 years. Today, we develop solutions designed to improve security, intelligence, and operations for enterprises, governments, and the communities in which we live.

As Campaign Manager - Nurture Programs, you will report to the Senior Manager of Global Campaigns and Demand Generation. You will work cross-functionally with regional marketing teams and subject matter experts to plan, develop and optimize multi-channel lead nurturing programs that successfully identify prospects ready for sales engagement.

What your day will look like:

• Drive the development of multi-channel lead nurturing programs that convert leads from digital and in-person campaigns into sales-ready leads
• Monitor the program's performance and identify tactics to increase the contribution of the marketing database to the company's pipeline
• Document nurture best practices and train regional stakeholders in the development of regionalized nurture programs
• Collaborate with digital marketing stakeholders in the evolution of the company's lead scoring system
• Keep up to date on new trends and apply best practices in email marketing

More about you:

• Bachelor's degree in Marketing
• 5 years or more of digital marketing experience in a B2B environment, preferably in the technology sector
• Knowledge of marketing automation technology (Marketo experience is a plus)
• Proven track record of delivering multi-channel campaigns that engage target audiences and deliver measurable results
• Highly organized and know how to plan, track and deliver large projects involving multiple teams
• Fluent in French and English, both verbal and written (this role requires interaction with our international collaborators and customers)

Let's talk perks!

• Attractive compensation package
• Training Tuition Reimbursement Program
• Subsidized meals in our amazing Bistro (Les Cordons Bleus)
• Work-life balance with a flexible working schedule
• Free, unlimited coffee
• Private, free parking for all employees
• Onsite fitness facility with personal trainer

We know that diverse backgrounds and experiences bring great value to our teams. Even if you don't think you tick all the boxes, we still encourage you to apply - your profile may surprise us!

Thank you for your application, but please note that only selected candidates will be contacted. Head-hunters and recruitment agencies may not submit resumés/CVs through this Web site or directly to managers.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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