GEO/SEO Marketing Manager

TD; Canada; On-site; CAD 91,000 - 137,000; Full time

Job summary

A top financial institution located in Toronto is seeking a Manager for National GEO/SEO within the Marketing team. The ideal candidate will drive marketing ROI by optimizing organic search and integrating insights across various channels. This role requires 7+ years in digital marketing, specializing in SEO, along with strong analytical and leadership skills. You'll work closely with internal teams to enhance visibility and performance metrics. Competitive salary offered between $91,200 - $136,800 CAD, with a focus on personal and professional development.

Benefits

Health and wellbeing benefits

Career development programs

Competitive compensation

Training and onboarding support

Qualifications

• 7+ years of experience in digital marketing with SEO expertise.
• Advanced SEO optimization and understanding of AI visibility.
• Experience leading cross-functional projects in digital marketing.

Responsibilities

• Define and maintain national GEO/SEO and content roadmap.
• Develop and maintain AI prompt testing framework to identify gaps.
• Prepare AI visibility performance reports.

Skills

Digital marketing expertise

SEO optimization

Content strategy

Analytical skills

Collaboration

Education

University or Post-Secondary education in Business and/or Marketing

Tools

GA4

SEMrush

Screaming Frog

Looker Studio

Job description

Work Location

Toronto, Ontario, Canada

Hours

37.5

Line of Business

Marketing

Pay Details

$91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Reporting to the Senior Manager, Digital Performance Marketing, the Manager - National GEO/ SEO, will be accountable for driving marketing ROI for assigned Lines of Business utilizing organic search as well as sharing progress and successes with stakeholders. The Manager is ultimately accountable for development, execution and optimization of organic search activity as well as integrating insights across owned, earned, and social channels to maximize brand inclusion and trust signals in generative search.

DEPARTMENT OVERVIEW

As part of the TD Canadian Marketing team, the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

JOB DESCRIPTION AND ACCOUNTABILITIES

• Define and maintain the national GEO/SEO and content roadmap
• Identify AI visibility priorities - key topics, prompts, and brand mentions to target
• Oversee Generative Engine Optimization (GEO) performance
• Align with content, PR, and social teams to unify AI-era visibility goals
• Coordinate cross-functional storytelling so that brand narratives align across owned, earned, and social content
• Run GEO audits to track inclusion, citations, and tone of AI-generated results
• Report Share of Search Visibility (SoSV) across traditional and generative search
• Develop and maintain AI prompt testing framework to identify optimization gaps
• Partner with internal teams to set visibility KPIs
• Partner with the Planning and Business Partners to prioritize content refreshes based on key high-value insights
• Partner with PR/social to strengthen earned mentions and entity reinforcement
• Prepare AI visibility performance reports

QUALIFICATIONS

• 7+ years of experience in digital marketing, with demonstrated expertise in SEO (ideally both technical and editorial functions) and digital content strategies and execution.
• Experience managing performance marketing campaigns through digital, focusing on SEO and driving performance through digital experiences.
• Experience managing content development, content strategies, producing and managing agile content and guiding agency partners in the production of content, in responsive and mobile environments.
• Advanced SEO optimization: Understands how content and structure signal expertise to AI models.
• Familiar with prompt-based visibility testing across AI Overviews.
• Can interpret visibility dashboards, share of voice (SoSV) metrics, and AI inclusion data.
• Comfortable with GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Google Sheets, Schema validation tools, AI/LLM insights and optimization tools (Conductor)
• Understanding of how to design and validate schema mark up that improves brand retrievability in AI results.
• Understand crawling, indexing, site structure, hreflang, canonicalization and Core Web Vitals.
• Capable of designing and evaluating AI prompts for brand and competitor visibility.
• Can translate AI search disruption into actionable GEO roadmaps.
• Understanding of how to align editorial tone, structure for AI visibility.
• Can bridge SEO, content analytics, PR and AI innovation teams.
• Keeps current on evolving AI models, retrieval methods, and how LLMs use sources.
• Experienced in building frameworks for continuous experimentation (e.g. AI prompt testing, SERP inclusion monitoring).
• Explains complex AI search mechanics in plain language for internal partners.
• Turns search data and prompt test results into actionable insights.
• Constantly tests how new AI engines source and rank content - and adapts quickly.
• Business acumen: strategic thinking, business process development, analytical and problem-solving skills.
• Experience engaging in agency and vendor relationships.
• Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
• Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.
• Experience leading cross-functional projects (SEO, data, UX, content and product teams).
• Exposure to AI tools and search innovation (e.g. LLMs, chat search, structured data, entity optimization).
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoing re-evaluation of priorities.
• Strong impact and influencing skills with a demonstrated ability to lead large scale enterprise wide initiatives.
• Understanding of financial product offerings would be an asset.

EDUCATION

University or Post-Secondary education in Business and/or Marketing

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only)

Sans Objet