General Sales Manager

Sarnia Volkswagen; Sarnia; On-site; CAD 100,000 - 150,000; Full time

Job summary

Sarnia Volkswagen is seeking a General Sales Manager to lead their sales team and enhance customer experiences. The ideal candidate must have automotive sales management experience and proven leadership skills. Responsibilities include driving sales growth, managing operations, and maintaining a client-focused approach. Join a dynamic dealership and help shape its future success.

Benefits

Ongoing training and leadership development

Opportunity to lead a trusted and growing dealership

Qualifications

• Automotive sales management experience required.
• Proven leadership skills with a performance-focused mindset.
• Understanding of inventory control and financial performance metrics.

Responsibilities

• Guide and support sales consultants to achieve performance goals.
• Ensure customer interactions align with Volkswagen brand values.
• Oversee daily sales operations and implement growth strategies.

Skills

Leadership

Customer Experience

Communication

Negotiation

Job description

Are you a results-driven leader with a passion for delivering exceptional customer experiences? Sarnia Volkswagen is looking for a General Sales Manager to lead our sales team, elevate performance, and help grow our dealership to new heights.

What You’ll Do :

• Leadership & Coaching : Guide, motivate, and support our sales consultants and F&I team to achieve and surpass performance goals. Foster a culture of integrity, accountability, and continuous improvement.
• Customer Experience : Ensure every customer interaction reflects the Volkswagen brand values—reliability, quality, and trust. Handle escalations with professionalism and build long-lasting client relationships.
• Operational Excellence : Oversee day-to-day sales operations, streamline workflows, and ensure compliance with dealership policies and OEM standards.
• Sales Strategy & Profitability : Manage inventory levels, track key performance metrics, and implement strategies to drive growth and profitability.

What We’re Looking For :

• Automotive sales management experience is required.
• Proven leadership skills with a process-driven and performance-focused mindset.
• Strong understanding of inventory control, team development, and financial performance metrics.
• Excellent communication and negotiation skills with a client-first approach.

About Us :

Sarnia Volkswagen is proud to be part of the Progressive Auto Group , where we combine a community-focused approach with the strength of an established automotive network. At our core, we are driven by a commitment to integrity, teamwork, and delivering a customer experience that reflects the reliability and innovation of the Volkswagen brand.

What We Offer :

• Expected On-Target Earnings (OTE) : $100,000 to $150,000
• Ongoing training and leadership development
• Opportunity to lead a trusted and growing dealership

If you're ready to take the wheel and lead a team that values performance, people, and customer satisfaction, we’d love to hear from you. Apply today and drive your career forward with Sarnia Volkswagen.