General Manager - HVAC Product Sales, BC

The Talent Company; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading HVAC product sales organization in Burnaby, BC is seeking a General Manager to lead a high-performing regional team. The ideal candidate will have significant HVAC industry experience, proven management skills, and a strong track record in sales strategy. This role requires on-site presence for at least three days a week, along with occasional travel. The organization values a collaborative culture that combines corporate stability with entrepreneurial agility.

Qualifications

• 7–10+ years of experience in the HVAC industry.
• Expertise in managing large customer accounts and dealer networks.
• Experience in leading cross-functional teams.

Responsibilities

• Lead a regional team across Sales, Operations, and Technical Service.
• Drive HVAC product sales across B2B and B2C channels.
• Manage business planning, forecasting, budgeting, and P&L performance.

Skills

Leadership

Sales strategy execution

P&L management

Communication skills

Technical understanding of HVAC systems

Education

Bachelor's degree in Business, Marketing, or Engineering

Job description

Job Title: General Manager – HVAC Product Sales, BC

This company is a long-established HVAC product sales leader with a strong market presence across British Columbia and the Yukon. With a newly expanded Burnaby facility and a performance-driven, collaborative culture, the organization balances corporate stability with entrepreneurial agility.

The Impact You Will Have

As General Manager, you’ll lead a high-performing regional team across sales, operations, and technical services. With full P&L ownership and strategic influence, you will drive business growth, operational excellence, and customer satisfaction across the BC and Yukon markets.

What You Will Do

• Lead a regional team of 3 direct managers and 12–14 indirect team members across Sales, Operations, and Technical Service
• Oversee a customer base of 300+ accounts (contractors, developers, and consulting engineers)
• Drive HVAC product sales across both B2C and B2B channels
• Manage business planning, forecasting, budgeting, and P&L performance
• Oversee inventory and demand planning processes to ensure timely, efficient service
• Implement process improvements and lead change management initiatives
• Collaborate with the executive team to align regional goals with broader strategy
• Represent the company at industry events, trade shows, and customer meetings across BC and Yukon

What You Will Bring

• 7–10+ years of experience in the HVAC industry, ideally with exposure to both residential and commercial markets
• Proven general management experience with full P&L accountability
• Expertise in sales strategy and execution, including managing large customer accounts and dealer networks
• Strong technical understanding of HVAC systems, particularly VRF and commercial cooling technologies
• Experience leading cross-functional teams in a corporate environment with an entrepreneurial edge
• Excellent communication and presentation skills; confident in delivering data-driven insights
• Ability to work collaboratively with senior leadership while exercising autonomy
• Bachelor's degree in Business, Marketing, or Engineering is preferred (equivalent experience considered)

Work Environment

• Location: Burnaby, BC – candidates must reside in the Greater Vancouver area
• On-site presence: Required in the office at least 3 days per week
• Travel: Occasional travel to the Yukon and attendance at industry events/trade shows is expected
• Team structure: Fully staffed office with recently expanded facilities and a growing sales team

We are an equal employment opportunity organization and welcome applications from all sections of the community. If an adjustment or adaptation is required at any stage to support you during the recruitment journey, please let us know.