General Manager - Canada

Flora Food Group; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A global food company in Toronto is seeking a General Manager to lead a team of 50 and oversee its $250M Canadian market. The role involves driving strategic growth, operational excellence, and collaboration across various departments. Ideal candidates will have proven leadership and a background in the consumer goods sector. A hybrid work environment is offered.

Qualifications

• Proven leadership experience managing teams and business operations in consumer goods or related industries.
• Experience in both 'take-home' retail and 'away-from-home' foodservice sectors is highly desirable.
• Strong track record of driving business growth and operational excellence.

Responsibilities

• Develop and implement strategic plans to maximize productivity and sustainable business growth.
• Oversee day-to-day business operations, establishing performance goals.
• Lead recruitment, onboarding, and development of high-performing talent.

Skills

Leadership experience

Communication skills

Analytical skills

Problem-solving skills

Financial acumen

Job description

Job Description

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids, and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, along with our local brands and Professional business.

Global branded food champion Flora Food Group offers the next generation of delicious, natural, nutritious food. Our products are more affordable and sustainable than their dairy equivalents.

Location: Toronto Office – Hybrid

Reports to: President and General Manager of North America

About The Role

The General Manager will lead a team of 50 employees and oversee all aspects of Flora Food Group's $250M Canadian market, one of the top 10 global markets for our brand. This role is responsible for driving strategic growth, operational excellence, and cross-functional collaboration across sales, marketing, finance, supply chain, and R&D teams.

As a key leader, you will champion business performance in both the "take-home" retail (GDMC) and "away-from-home" foodservice sectors, including alternative trade channels. You will be critical in strengthening customer partnerships with Canadian retailers and industry stakeholders, while fostering a culture of leadership and high performance throughout the organization.

What You'll Do

• Develop and implement strategic plans to maximize productivity, efficiency, and sustainable business growth across multiple channels.
• Oversee day-to-day business operations, establishing performance goals and driving accountability to achieve sales, profitability, and market share targets.
• Lead recruitment, onboarding, and development of high-performing talent aligned with company objectives and culture.
• Manage project timelines and cross-functional initiatives, ensure alignment across departments, and ensure effective execution.
• Partner with People & Organization to conduct talent reviews, build succession plans, and strengthen organizational capabilities.
• Foster transparent communication to keep all employees engaged and aligned with company strategy and priorities.
• Build and maintain strong collaborative relationships with senior leadership, Canadian retailers, and industry partners.
• Inspire and lead a culture of care, passion, and performance by exemplifying empathy, integrity, and commitment to success.

About You

Qualifications & Experience

• Proven leadership experience managing teams and business operations in consumer goods or related industries.
• Experience in both "take-home" retail (GDMC) and "away-from-home" foodservice sectors is highly desirable.
• Track record of driving business growth, operational excellence, and cross-functional collaboration.
• Strong financial acumen and strategic thinking capabilities.

Skills & Competencies

• Exceptional verbal and written communication skills, with the ability to influence at all levels.
• Demonstrated ability to build collaborative relationships internally and externally.
• Strong analytical and problem-solving skills, with a proactive and resilient approach.
• Ability to lead change and foster a high-performance, inclusive work culture.
• Comfortable working in a dynamic, fast-paced environment with shifting priorities.

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We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, and we encourage you to apply even if you do not meet all the requirements. You might be the right candidate for this role or others.

Flora Food Group is committed to diversity and inclusion in the workplace and provides equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviors, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.