General Manager

ZO Skin Health Canada ULC; Vancouver; On-site; CAD 100,000 - 150,000; Full time

Job summary

A skincare solutions company is seeking a leader to establish and execute the business strategy for the Canadian market. The role involves identifying growth opportunities, overseeing the Canadian sales organization, and ensuring compliance with local regulations. The ideal candidate will foster a high-performing team culture and collaborate with corporate partners. This position offers the chance to shape brand presence and market strategy in Canada.

Responsibilities

• Set and execute the short- and long-term business strategy for the Canadian market.
• Identify and capitalize on growth opportunities across customer segments.
• Drive the long-term strategic roadmap for market share growth.

Job description

Essential Duties and Responsibilities :

1. Set and execute the short- and long-term business strategy for the Canadian market, in alignment with North America regional goals.
2. Identify and capitalize on growth opportunities across new and existing customer segments.
3. Define and drive the long-term strategic roadmap for Canada, focusing on aggressive market share growth and brand penetration.
4. Identify untapped markets, emerging trends, and white-space opportunities within Canada to expand into new provinces, channels, or customer segments.
5. Develop business cases and go-to-market strategies for entering new regions, launching new product lines, or testing alternative retail/distribution models.
6. Partner with corporate innovation and product teams to bring region-specific initiatives to fruition.
7. Serve as the primary leader and spokesperson for the brand in Canada, both internally and externally.
8. Oversee compliance with the Canadian P&L, ensuring top-line growth and bottom-line profitability.
9. Lead and grow the Canadian sales organization, including field sales, corporate accounts, and DTC channels.
10. Oversee forecasting, sales planning, promotional execution, and performance tracking.
11. Partner with U.S.-based marketing, brand, and product teams to localize strategies and ensure cohesive brand storytelling.
12. Develop and execute Canadian marketing initiatives that resonate with local consumers and comply with market regulations.
13. Oversee day-to-day operations, including regulatory compliance, supply chain coordination, customer service, and Canadian office leadership.
14. Collaborate with corporate partners in Product, Finance, Legal, HR, and IT to support market needs.
15. Ensure all business activities comply with Canadian laws and industry standards.
16. Build, inspire, and lead a high-performing Canadian team with a culture of accountability, agility, and collaboration.
17. Hire and develop talent aligned with company values and growth goals.
18. Act as a cultural bridge between Canadian operations and the U.S. corporate office.