General Manager

Brodie Sports Group; Toronto; On-site; CAD 52,000 - 70,000; Full time

Job summary

A leading sports organization in Toronto is seeking a General Manager to oversee game day operations and ensure exceptional athlete experiences. The ideal candidate has at least 7 years of experience in event operations or sports management, excellent leadership skills, and a passion for community engagement. Responsibilities include managing a team, executing successful game nights, and driving athlete registration growth. Competitive compensation and benefits offered.

Benefits

Top-tier Health and Wellness benefits

Bonus structure based on performance

Free league play

Access to NBA events

Career path opportunities

Qualifications

• Minimum 7 years of experience in retail management, event operations, or sports management.
• Exceptional communication skills with athletes, staff, and leadership.
• Ability to remain calm under pressure and lead in fast-paced environments.

Responsibilities

• Take full operational ownership of location’s performance.
• Execute and refine nightly systems to ensure high-quality league nights.
• Lead game day operations from setup to breakdown.

Skills

Leadership

Logistics management

Communication

Team development

Problem-solving

Education

Experience in retail management or sports management

Access to a reliable vehicle

Job description

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

ROLE OVERVIEW

As General Manager, you will take full ownership of your location’s performance. This is a high-accountability leadership position for a culture-driven operator who thrives on precision, execution, and delivering unforgettable game day experiences. You’ll be responsible for game day operations, athlete experience, athlete retention, local marketing, and logistics, all while ensuring Brodie’s standard of excellence is executed without compromise.

You will lead and develop a dynamic team that includes referees, scorekeepers, brand ambassadors, photographers, and videographers. You will manage nightly execution, staffing, scheduling, and local systems while reporting performance and growth metrics to the Operations team. Your mission : deliver the best game night in sports.

CORE RESPONSIBILITIES

STRATEGIC LEADERSHIP & ACCOUNTABILITY

• Take full operational ownership of your location’s performance
• Execute and refine nightly systems to ensure smooth, predictable, high-quality league nights
• Track and report KPIs such as player retention, referral growth, game day efficiency, and staff performance
• Identify process bottlenecks, propose improvements, and implement upgrades in collaboration with HQ
• Forecast and manage seasonal growth, waitlists, and player engagement metrics

SALES, REVENUE & RETENTION

Own athlete registration growth targets and drive season-over-season increases

Identify local revenue opportunities through community engagement and conversion tactics

Develop and implement retention strategies to maximize repeat participation

Track conversion rates, signups, and lead funnels in coordination with HQ marketing and community teams

GAME DAY OPERATIONS

Own the full execution of game nights from setup to breakdown

Lead pre-game staff meetings and set a clear tone for focus, energy, and operational excellence

Ensure seamless execution across all touchpoints including check-in, referees, scorekeeping, brand ambassador engagement, and content capture

Maintain an environment that feels exciting, efficient, and welcoming for every athlete and spectator

Solve real-time problems calmly and effectively, maintaining high standards under pressure

Submit nightly operational summaries detailing attendance, key wins, staff notes, and critical issues

PLAYER EXPERIENCE & COMMUNITY ENGAGEMENT

Own the quality of the player experience from arrival to final buzzer

Greet players, captains, and fans—ensuring new athletes feel welcomed and returning players feel valued

Identify retention risks and implement proactive engagement tactics

Track and report feedback, complaints, and testimonials

Collaborate with brand ambassadors to execute outreach and activations

TEAM LEADERSHIP & STAFF DEVELOPMENT

Hire, train, and manage a high-performing team across game operations and content

Drive team alignment through pre-shift huddles, mid-season evaluations, and weekly feedback

Monitor staffing performance using both quantitative metrics and qualitative observations

Build a positive, fast-paced team culture grounded in accountability, adaptability, and professionalism

Manage all scheduling, payroll submission, and shift confirmations

LOGISTICS & SYSTEMS

Oversee game day logistics : equipment transport, BallerTV setup, gym layout, and jersey distribution

Maintain accurate and timely tracking of gear, content kits, and facility requirements

Execute merchandising displays and promotional initiatives as assigned by HQ

Coordinate facility access and maintain strong relationships with facility partners

Ensure compliance with all safety, scheduling, and brand standards

REQUIREMENTS

Minimum 7 years of experience in retail management, event operations or sports management

Demonstrated ability to own location-level performance across staff, systems, and customer satisfaction

Proven leadership experience with a team of 10+ across operations and creative roles

Strong grasp of logistics and system coordination especially in a high-tempo, in-person environment

Exceptional communication skills with athletes, staff, and leadership

Ability to remain calm under pressure and lead in fast-paced, real-time environments

Experience with scheduling, payroll, and team accountability systems

Highly organized, emotionally intelligent, and driven by results

Access to a reliable vehicle for equipment transport

SCHEDULE

Minimum 5 league nights per week (evenings and weekends)

2–3 community events per week

5 hours per week of in-office planning and preparation

BENEFITS & PERKS

Top-tier Health and Wellness benefits plan

Bonus structure tied to achieving athlete registration targets, driving consistent season-over-season team count growth, and maintaining operational excellence

500 yearly discretionary spend

Free league play and exclusive Brodie apparel

Access to NBA events

Significant career path opportunities into regional management and operations leadership

APPLY IF...

You’re a systems thinker with a deep love for sports and experience. You lead from the floor, thrive on metrics, and believe game night should feel like a show. You’re ready to own a city and build something unforgettable for your location’s athletes, community and staff.

This isn’t just a job, it’s a movement. Let’s make every night the best night of the week.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Management and Manufacturing

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