Full Stack Marketer

Wing Assistant; Toronto; Remote; CAD 100,000 - 160,000; Full time

Job summary

A dynamic tech company based in Canada is looking for a Senior Growth Manager to spearhead digital marketing efforts. This role involves managing multi-channel campaigns, optimizing landing pages, and collaborating closely with senior leadership. Ideal candidates should have over 3 years of experience in performance marketing and a strong analytical background. The position offers competitive compensation and allows for remote work across Canada.

Benefits

Competitive compensation

Equity grant

Health insurance

Fast track to leadership

High level of autonomy

Qualifications

• 3+ years of experience in digital marketing focused on performance marketing.
• Proven ability to manage significant budgets across several advertising platforms.
• Experience in building or optimizing landing pages with CRO best practices.

Responsibilities

• Manage and optimize marketing campaigns across various platforms.
• Build, test, and optimize landing pages for conversion.
• Work closely with the SVP of Marketing on strategies and execution.

Skills

Deep understanding of marketing fundamentals

Strong proficiency in Google Ads

Strong copy instincts

Experience with marketing automation tools

Strong analytical skills

Tools

Google Ads

Meta Ads

LinkedIn Ads Manager

GA4

Framer

Job description

Job Overview :

We are looking for aSenior Growth Managerfor M32 AI, a subsidiary of Wing Assistant (see m32.ai and trycentral.com ) to drive acquisition, conversion, and experimentation across all major digital channels. This is a hands-on, full-stack marketing role for someone with strong performance marketing foundations, creative problem-solving instincts, and the ability to operate across a broad range of marketing initiatives. You’ll work closely with our parent company's SVP of Marketing and executive team to scale campaigns, launch new initiatives, and fill key gaps while we scale the team.

Key Responsibilities :

1. Performance Marketing

• Manage and optimize campaigns across Google Search, Meta Ads, LinkedIn Ads, Bing, and other emerging platforms
• Research keywords, create campaigns, manage bidding strategies, test creatives
• Launch and experiment with new platforms (Reddit, X / Twitter, TikTok, programmatic, etc.)
• Analyze ad performance, conversion paths, and CAC metrics with strong analytical rigour

2. Landing Pages & CRO

Build, test, and optimize landing pages (Framer experience strongly preferred)

Implement A / B tests and multivariate tests to improve conversion rates

Track behavioral data using tools like Hotjar, GA4, Posthog, or similar

3. Strategy & Execution

Work closely with the SVP of Marketing on new go-to-market strategies

Ideate and execute scrappy growth experiments - if something might work, you’ll try it

Own and drive special projects across lifecycle, funnel optimization, or community

Take on tasks as needed to move projects forward

4. Generalist Marketing Ops

Support hiring and onboarding of new marketing team members

Fill operational gaps across SEO, lifecycle, or comms as needed

Build repeatable systems and documentation to enable scale

5. Creatives & Copy

Ideally, you’re capable of producing and testing basic creatives

Strong written English and copy instincts - can iterate on landing pages and ad copy

Bonus : familiarity with short-form video formats, motion graphics tools, or Canva / Figma

6. Cross-Channel Growth

Assist with influencer outreach, co-marketing, and affiliate testing

Manage email flows or lifecycle campaigns across onboarding, retention, and upsell

Help shape the narrative across touchpoints, working closely with product and content

Ideally, you have some experience with thought leadership content

Qualifications : Experience

3+ years of experience in digital marketing, with a strong bias toward performance marketing and B2B

Proven ability to manage significant budgets across Google, Meta, LinkedIn, etc.

Experience building or optimizing landing pages with CRO best practices

Experience using AI tools such as ChatGPT, Claude, etc.

Ideally : startup or high-growth company background

Ideally, have experience working on marketing for SaaS tools and / or AI products

Skills

Deep understanding of marketing fundamentals, analytics, and experimentation

Strong proficiency in Google Ads, Meta Ads, LinkedIn Ads Manager, GA4, and Framer

Strong copy instincts and design taste; capable of producing assets or guiding freelancers.

Experience with marketing automation tools like Zapier, n8n, Make, etc.

Bonus : experience with email marketing ( Customer.io Klaviyo, Mailchimp, or similar), influencer outreach / campaigns

Mindset

Self-starter who thrives in ambiguity and rapid iteration

Collaborative, low-ego team player who’s willing to roll up sleeves and do the dirty work

Operates with urgency and prioritizes outcomes over activity

Excited to work across time zones and jump into different projects as needed

Benefits

Competitive compensation.

Equity grant.

Large pool of resources and team members to leverage.

Health insurance.

High level of autonomy / control over activities.

Fast track to leadership.

Working Location :

This is a remote-first role. We welcome applicants from across Canada.

100,000 - $160,000 a year

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